Announcing its presence in 2021, mPlay quickly attracted attention with its India-focused online casino products. Describing themselves as passionate game developers motivated to deliver exceptional gaming experience, their goal is to entertain consumers all over the globe, across multiple platforms.
Are mPlay’s games the best choice for Indian players?
Paying attention to the studio’s lobby, punters shall encounter products such as Teen Patti, and Andar Bahar, some of the most played games in this part of the world. There are also a couple of slots inspired by India, such as Bollywood Stars and Diwali Dhamaka. So, the answer is positive- this provider’s content is more than fitting for consumers from this region.
Let’s take a closer look at mplay and find out more about multiple strategic deals they have inked so far!
Developer of Premium Games
Gathering a team of hard-working individuals, mplay joined the industry eager to conquer the market of India with its customized products, but offer an unparalleled experience to consumers worldwide as well.
A single glance at the portfolio reveals a multiverse of genres, which confirms that they strive to craft products suitable for various types of punters. By relying on the supreme-quality HTML5 technology, the provider ensures top-quality performance even on portable gadgets. Fans of gambling on mobile phones and tablets were given an equally immersive experience as those who access their favorite adventures on desktops.
India is an emerging iGaming territory with plenty of potential and is already ranked among the world’s top 10 markets. Some of the key reasons why the popularity of this form of entertainment exploded is a large spectrum of gaming options and ease of accessibility. That’s what inspired providers to start producing content adapted to the needs of the domestic audience, and this creative workshop is one of them.
Therefore, it doesn’t come as a surprise that mplay’s localized content captured the attention of so many companies in a short period of time. Only a couple of days after officially opening its door, the supplier tied knots with some of the most renowned corporations.
Strategic Agreements with Renowned Providers
One of the first business alignments was penned with Solid Gaming, on September 27, 2021. This milestone deal represents the company’s first step towards reaching a larger audience, with a particular focus on the vast market of Asia.
As a small reminder, Solid Gaming, a Bally’s Corporation Company was established in 2017. Its assortment of products encompasses versatile products such as top-performing RNG games, live dealer solutions, and a variety of betting offerings for the diversity of markets. So far, the company has entered agreements with a multiverse of producers, among which High 5, Reloaded Gaming, Booongo, AvatarUX, Spribe, Microgaming, and many more.
Furthermore, the first days of October 2021 were marked with one more landmark collaboration, as the provider teamed up with SoftSwiss. By becoming part of the aggregator’s platform, the forward-thinking studio got one more opportunity to showcase its content to a larger spectrum of clients.
The Head of Marketing at SoftSwiss stressed out that the two companies’ values fully align, which is why this cooperation is lauded as mutually beneficial. This widely respected iGaming expert, the first company which has started working with cryptocurrencies has joined forces with more than 300 brands so far. To date, multiple regulators granted the corporation operational licenses- Malta, Curacao, Estonia, Belgium, Belarus, and Nigeria.
Moreover, the supplier announced the deal with Slotegrator, one of the leading aggregators with lots of strategic alignments all over the globe. The deal was described as “productive and inspiring for both companies.” Among more than 70 partners the company has teamed up with so far, players can find studios such as Amatic Industries, iSoftBet, Endorphina, Tom Horn Gaming, Thunderkick, GameArt, and many more.
Which Operators Have Already Added mPlay’s Content?
Equally fruitful in terms of agreements with online casinos, the end of September 2021 brought a duet of business contracts.
10Cric Casino is one of the operators who welcomed the provider’s cutting-edge products to its portfolio. Created 'For People, By People', this India-friendly venue is committed to offering customized sports betting and casino experience. The studio’s localized releases easily found their way to the operator’s collection and were instantly accepted by even the most demanding players.
On top of that, the supplier teamed up with Dafabet, another Asia-oriented betting establishment that accepts international customers as well. This operator’s lobby has multiple filtering options, including “by location”, offering players a maximally customized experience. As for the additional incentives, it offers a wealth of promotional campaigns and a 4-tier Loyalty program.
Also, the software provider is part of Parimatch casino’s lobby, along with more than 60 globally acclaimed studios. Aside from a multitude of casino products, this parlor bolsters a well-organized sports section and has dedicated space with virtuals, greyhounds, and horse racing.
Exploring the Studio’s Catalog
Upon taking a sneak peek into the supplier’s library, visitors can encounter a wide range of genres. That once again confirms that this producer wanted to make sure different profiles of clients will find something suitable for themselves.
To start with, there are a couple of slot games, some of which dealing with themes typical for this part of the world. Bollywood Stars is a movie-themed story with tons of film-related artifacts. Then, there’s Diwali Dhamka, paying homage to one of the most beautiful holidays celebrated in the period of October to November.
Furthermore, there are all-time popular topics such as Wild West Mystery, a gun-slinging adventure, as well as Cosmic Jewels, a colorful title with lots of precious stones.
Analyzing the portfolio further, punters shall encounter plenty of traditional card and dice games but in digital format. There are Teen Patti and Andar Bahar in the first place, along with Jhandi Munda, and Satta Matka Express. Also, some classics and evergreens such as Ludo, Sic Bo, and Dragon Tiger are offered as well.
All in all, mplay made sure to cover all popular casino games categories, ensuring its offering will be attractive to both fans of virtual one-armed bandits and those who prefer table games. So many business collaborations penned immediately upon going live confirm that the quality they possess is already recognized.