License Revocation Leads EveryMatrix to Leave UK White Label Market


The UK Gambling Commission has suspended EveryMatrix’s B2C license in the UK, leading to the company’s decision to let go of its B2C operating licenses for Remote Betting and Casino. On the other hand, the brand will continue to offer gambling software to UK operators since its software provision license for Remote Gambling Software will remain active.

UKGC condemned the brand’s operations as, “irreparably damaged.” While EveryMatrix has been operating white label businesses since 2014, after many years of successful and unproblematic B2C operations in the UK, the company was forced to reconsider its operations.

Despite EveryMatrix’s best efforts to swiftly prove the ability to operate in a safe, responsible, and compliant manner, the UKGC has suspended its license.

The Brand’s Feedback

Management of the brand issued a press release expressing its understanding and respect for the decision made by the UKGC. Also, the company regrets the impact that this suspension has on their brands, long-standing white label partners in the UK and especially their loyal players.

Ebbe Groes, CEO of the company had this to say about the suspension:

We fully respect UKGC’s decision of suspending our license and we acknowledge their wish for a substantially changed way of operating white label businesses in the future. We regret the impact this suspension has had on our loyal players, on our brands, and on our long-standing white label partners in the UK, but this business has by now become unsalvageable.

We will use this highly unfortunate event as positive as we can and we are keen on maintaining EveryMatrix's leading role as a provider in the B2B space, in the UK and globally. This is where our company has enjoyed tremendous growth in the past several years and we will now focus even harder on this”.

According to the press release, the company is entirely committed and intends to focus on maximizing business growth, as well as to continue to be a trusted and proven software supplier operating globally in regulated jurisdictions.

More on the Company

EveryMatrix has over 11 years of experience operating in regulated markets and holds licenses by the Malta Gaming Authority, the Danish Gambling Authority, and the ONJN.

It delivers modular and API-driven products which include:

  • Market-leading one-stop-shop casino content aggregator and integration platform
  • Cross-product bonusing engine
  • Fully managed sportsbook and sport data services
  • Stand-alone payment processing product
  • Multi-brand affiliate/agent management system

Their products work together as an entire platform or independently. They can be easily integrated with existing platforms in order to accommodate different types of clients from bookmakers to lotteries and, from existing large operators to new online casinos.

Over 400 experts in 6 offices across Europe and Asia work together on the bran’s main focus – delivering iGaming solutions of the highest quality that are meeting the needs of both their clients and regulatory requirements of the markets their clients operate in.

Source: “EveryMatrix decides to leave UK white label market”Every Matrix. September 23, 2019.

By Kristina Vujadinovic