SOFTSWISS Launches Horse Racing Module, Expanding Sportsbook in South Africa

SOFTSWISS, a renowned leader in the iGaming industry, has recently announced the integration of a brand-new Horse Racing Module into its Sportsbook software. This innovation is aimed at enhancing the company's current offerings and will initially be introduced in South Africa. SOFTSWISS, with its storied history spanning over 15 years, continues to diversify its product portfolio, consistently bringing forward innovative solutions to various global markets.

Significance of Horse Racing in the Betting Industry

The horse racing sector holds a prominent place in the global betting market, particularly in areas with historical connections to the United Kingdom such as South Africa, Canada, Japan, and New Zealand. Market research indicates that the global horse betting market is projected to grow significantly, reaching a substantial €82.6 billion by 2032. This expansion represents a compound annual growth rate (CAGR) of 7.6% from 2023 to 2032. The introduction of SOFTSWISS' Horse Racing Module opens new avenues for operators, featuring an average of 320 local races and 2,150 international races from 14 different countries available for betting each month.

Further Expansion and Strategic Innovations by SOFTSWISS

The new Horse Racing Module was first developed by Turfsport, a leading South African software provider with 35 years of experience in the iGaming sector. SOFTSWISS acquired Turfsport which has facilitated the enhancement of its product lineup. The module allows players to place fixed-odds bets on numerous markets and includes features such as race cards, silks, and various betting options. Additionally, it is designed for adaptability, allowing operators to customize skins and configurations to match their brand identities.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, emphasized the importance of this launch: “The acquisition of a majority stake in a key South African software provider has enabled us to integrate the SOFTSWISS Sportsbook with the Horse Racing Module by Turfsport, widening our offering. Launching this module in South Africa aligns with our recent expansion into the region, where we have obtained local certifications for our Casino Platform and Sportsbook. Horse racing remains highly popular, particularly in South Africa, but we are confident this product has strong global potential. This integration marks just the first step in the ongoing development of the Horse Racing offering within our Sportsbook.”

The release of the Horse Racing Module is a part of SOFTSWISS’s broader expansion goals in South Africa. Earlier in 2024, SOFTSWISS launched two other products specifically tailored to the South African market: the Lotto Software and the Retail Betting Solution. These products allow operators to provide customizable lottery betting options and support various betting activities, significantly enhancing SOFTSWISS's presence in the region.

Furthermore, SOFTSWISS will participate in the SBC Summit Lisbon from 24 to 26 September, where representatives at Stand B160 will discuss recent updates in the SOFTSWISS ecosystem. This event offers an excellent opportunity for industry leaders and stakeholders to engage with SOFTSWISS's latest innovations and strategic advancements.

Source: ''SOFTSWISS Integrates Horse Racing Module'' Press Release. September 18, 2024. 

By GamesAndCasino