ReelPlay Joins Relax Gaming's Silver Bullet Program, Strengthening Partnership

ReelPlay, known for its innovative approach in the gaming industry, has fortified its alliance with Relax Gaming by transitioning to the elite Silver Bullet program. This marks a significant evolution in their relationship, which has flourished for over five years. The companies have a history of collaborating on more than 70 game releases, including popular titles like El Dorado Infinity Reels and Hypernova Megaways, which have garnered a global audience. This strategic move underscores the commitment of both parties to deliver exceptional and engaging gaming experiences consistently.

Enhanced Collaboration and Market Reach

ReelPlay has been a pioneer in the gaming sphere, particularly evident from their early adoption of Relax Gaming's Dream Drop series. Titles like Hypernova Infinity Reels Dream Drop and Tsai Shen 10K Ways Dream Drop have achieved remarkable success, awarding over 150,000 jackpot wins worth more than €2.5 million. Joining the Silver Bullet program amplifies ReelPlay’s capabilities, offering substantial commercial support and faster market access. This transition will allow ReelPlay to showcase its innovative games to a broader audience across both established and emerging markets, leveraging the robust infrastructure and network provided by Relax Gaming. The first game to be launched under this new agreement is Pay Pig 10K WAYS, set for release on October 17th, promising to captivate players with unique features and gameplay.

Statements from Industry Leaders

Nicholas Hammon, Aggregation Business Director at Relax Gaming, expressed his excitement about this enhanced partnership: 'ReelPlay have been a trusted aggregation partner of Relax for many years now and we’re truly excited to take it to the next level as they join our Silver Bullet programme. We look forward to sharing their fantastic portfolio of games with leading operator partners worldwide.'

David Johnson, CEO of ReelPlay, also highlighted the close relationship between the two companies: 'We are absolutely delighted to put pen to paper on an extended deal with Relax. We look forward to continuing our close work with the Relax team which has grown considerably since 2019 and leveraging our mutual strengths to extend the reach of ReelPlay games, and indeed those of close partner studios delivered by ReelPlay, to Silver Bullet operators.' This evolving partnership continues to benefit both companies, expanding their reach and delivering exciting new content to players and operators worldwide.

Source:

''ReelPlay becomes Silver Bullet partner strengthening Relax Gaming collaboration'', relax-gaming.com, September 20, 2024.

By GamesAndCasino