SOFTSWISS Launches Retail Betting Solution With Turfsport Integration

SOFTSWISS, a B2B software provider and aggregator delivering solutions to online casinos and operators, has introduced its cutting-edge Retail Betting Solution, after acquiring a majority stake in Turfsport, a respected South African software provider. The newly launched solution encompasses a variety of betting activities, including sports betting, horse racing, lotteries, and casino games, empowering operators to swiftly and legally initiate offline gambling enterprises.

Market Insights and Industry Revival

The launch of SOFTSWISS’s solution comes at a significant time, aligning with the resurgence of the global sports betting and lotteries market. The land-based gambling sector faced severe impacts due to the pandemic, but it is now showing recovery signals. Over the past five years, the industry experienced a revenue drop, culminating in an estimated EUR 219 billion for 2024. Nevertheless, the present year has seen a renewed demand, resulting in a slight growth of 0.4%. Profit margins have also risen to 14.1%, highlighting a robust comeback.

Max Trafimovich, Chief Commercial Officer at SOFTSWISS, emphasized the relevance of the new solution: “The Retail Betting Solution reflects our strong dedication to innovation and industry leadership. After acquiring the majority stake in Turfsport, we conducted a thorough audit of the solution to ensure it will not only continue to thrive in South Africa but also make a significant impact beyond the country. This is not just another sports betting solution – it is a comprehensive platform that enhances the entire gambling experience, from lotteries to the most popular casino games, keeping pace with market trends and player expectations.”

Enhanced Functionalities to Address Operator Demands

In collaboration with Turfsport, SOFTSWISS has incorporated numerous advanced features into its Retail Betting Solution to meet the evolving needs of operators. The platform effectively integrates retail and online environments, allowing players to manage their accounts seamlessly across different channels. This integration underscores SOFTSWISS’s commitment to creating an all-encompassing iGaming ecosystem.

A notable feature of the solution is its real-time risk monitoring and custom reporting functionalities, offering operators crucial insights for well-informed decision-making. The platform also supports various configurations to accommodate diverse shop settings, ensuring both flexibility and adaptability. Additionally, comprehensive cash management with daily profit monitoring and pre-match and live event feeds from multiple providers are other key attributes of the solution.

The SOFTSWISS Retail Betting Solution caters to diverse player preferences by providing a broad range of betting choices. Players can engage in a wide array of casino games at designated kiosks within betting shops, featuring both RNG-based and live games from leading providers such as Betgames, Evolution, Ezugi, Habanero, Nolimit City, Pragmatic Play, Spribe, and Spinmatic, ensuring a rich gaming experience.

The platform also supports betting on various sports and social events, including horse racing, backed by comprehensive event and odds data from top industry sources. Furthermore, the newly launched SOFTSWISS Lotto Software enables betting on outcomes from over 300 international lotteries, offering operators the flexibility to create custom lottery events for unique betting experiences.

SOFTSWISS is set to showcase its innovations at the upcoming SBC Summit Lisbon, scheduled from 24 to 26 September. At stand B-160, company representatives will present the newly launched SOFTSWISS Lotto Software and the SOFTSWISS Retail Betting Solution to attendees, highlighting the company's latest advancements in the iGaming sector.

Source:
'SOFTSWISS Unveils Retail Betting Solution' Press Release. August 28, 2024.

By GamesAndCasino