Playtech and Adjarabet are Crafting the Future of Online Gaming


Playtech, an eminent figure in the world of gambling tech, has initiated a pioneering journey, navigating through the uncharted waters of the Georgian and Armenian betting arenas. This noteworthy step signifies a pivotal chapter in their relentless quest to broaden their market horizons. Partnering with Adjarabet, a powerhouse within the region, the developer stands firm in its devotion to ushering in superior gaming journeys across varied territories.

Reinforcing Established Bonds

Building upon a well-founded collaboration, this adventure also amplifies Playtech’s continuous alignment with Flutter Entertainment, a relationship that has blossomed since Flutter seized a dominant stake in Adjarabet back in 2019. This collaboration stretches across varied platforms and geographical areas, bringing to the fore noteworthy entities like Betfair, Paddy Power, Skybet, Fanduel, and now, Adjarabet.

Resolute Presence in the Gaming World

Recognized as the paramount online gaming operator within Georgia and maintaining a sturdy foothold in Armenia, Adjarabet's extensive portfolio spans across poker, casino games, sports betting, and the famed Betfair Exchange. The harmony created between the two brands has sparked a surge in the popularity of Live Casino, a vibrant vertical swiftly becoming one of Playtech's rapidly expanding verticals.

Embedding Innovations and Expanding Verticals in the Betting Sphere

In the pursuit of crafting unique and immersive gaming experiences, Playtech has been unfurling innovative offerings in the Live Casino vertical, ensuring players are perennially engaged with dynamic and cinematic experiences. A testament to this is its recent enthralling creation, Jumanji: The Bonus Level, which elevates the live casino encounter to new cinematic heights, embedding a thrilling adventure within the gaming landscape.

Shimon Akad, COO at Playtech, said: “Our collaboration with Adjarabet signifies our commitment to pioneering operations in emerging markets. We believe this trend will only accelerate - and we look forward to expanding even further globally."

Avto Oboladze, Head of Online Casino at Adjarabet, said: "The strategic partnership with Playtech cements our standing as a leading gambling operator in the region. The integration of Playtech's content into Adjarabet presents an exhilarating dimension for our valued customers, setting the stage for the partnership's evolution."

Source: “Playtech enters Georgian and Armenian betting markets through partnership with Adjarabet”. Playtech. October 5, 2023.

By Ivan Stefanovic