SOFTSWISS Showcases Innovations at ICE Barcelona 2025

The highly anticipated ICE Barcelona 2025 emerged as a noteworthy event, particularly due to its relocation from London to the vibrant city of Barcelona. This relocation signifies not just a change in venue but a reflection of Spain's burgeoning prominence in the global gaming industry. The move coincided with Spain receiving accolades from the International Monetary Fund (IMF), being named the ‘best-performing economy’ worldwide by the end of 2024. Such accolades are backed by figures like the country's impressive Gross Gaming Revenue (GGR), which reached €1.24 billion in 2023. It highlights Spain's rapidly growing influence in the iGaming sector, a fact that ICE 2025 aimed to perfectly encapsulate by playing host to industry leaders such as SOFTSWISS.

SOFTSWISS's Game Aggregator and Strategic Innovations

At the heart of SOFTSWISS's presentation at ICE Barcelona was its acclaimed Game Aggregator. This solution has been recognized as the largest hub in the gaming industry, providing access to a staggering selection of over 27,800 games sourced from more than 280 providers. The strength of the Game Aggregator lies not just in its size but also in its rigorous certifications for security and compliance, ensuring alignment with the diverse regulatory frameworks across global markets. It adeptly caters to new frontier markets like Peru and Brazil while also meeting the demands of well-established European audiences, including those in Spain.

By facilitating seamless integration for gaming operators, SOFTSWISS provides a robust solution for forging new connections and expanding existing networks within the industry. Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, expressed her enthusiasm about participating in ICE 2025, stating, 'We are thrilled to be part of ICE 2025, especially in this historic edition in Barcelona. The relocation of ICE from London to Barcelona underscores the maturity of Spain's iGaming industry. This move not only cements the city’s status as a major hub for iGaming but is also poised to positively impact the local economy through increased tourism, business opportunities, and industry innovation.' Her remarks emphasize Barcelona’s evolution into a prominent technological hub, seamlessly blending its rich tradition with cutting-edge innovations.

Dynamic Marketing and Market Expansion Initiatives

In addition to presenting its technological prowess, SOFTSWISS launched a creative marketing campaign entitled 'Hungry for Success? Dive in with SOFTSWISS.' The campaign features a distinctive shark motif symbolizing power, leadership, and technological innovation. Attendees had the opportunity to delve into this theme at the SOFTSWISS booth, where the concept was further brought to life by Slim Safont, a renowned mural artist known for his work in major cities such as Los Angeles, Italy, and New York. Slim Safont engaged audiences by actively co-creating a 'technological shark' live at the event. Reflecting on the experience, he noted, 'These types of visual activations allow brands to connect with their audience, and in this case, thanks to the participation of the fair’s attendees, we succeeded in creating a more engaging and memorable experience.'

This creative approach not only captivated those in attendance but also provided a memorable framework for SOFTSWISS's marketing message. Furthermore, SOFTSWISS demonstrated its commitment to exploring new opportunities by hosting a masterclass led by Max Trafimovich, Chief Commercial Officer. The session focused on potential growth areas like the UAE, highlighting strategic insights on entering new markets and understanding local regulatory landscapes. Through these initiatives, SOFTSWISS reinforced its position as a forward-thinking leader eager to expand and share expertise across borders.

Source: SOFTSWISS Reveals Innovations at ICE Barcelona 2025, lcb.org, January 28, 2025.

By GamesAndCasino