ICE 2025 Debuts in Barcelona: A New Era of Gaming Innovation

Barcelona is the proud host of ICE 2025, marking a historic move for this prestigious gambling showcase as it departs from the UK for the very first time. Occupying an impressive 120,000 square meters and featuring an extensive list of around 1,000 exhibitors, this year's event has already reached full capacity. Clarion Gaming, the event's organizer, has confirmed that there is a growing waiting list anticipated for 2026, demonstrating the eager anticipation and excitement surrounding this significant industry gathering.

Enhancing the Attendee Experience

In an effort to enhance accessibility and enrich the experience for attendees, ICE 2025 introduces several innovative features. Chief among these is the newly constructed Skywalk, which provides a clear, elevated vantage point of the expansive exhibition floor. This unique addition allows visitors to effortlessly navigate the various product zones displayed at the event. Furthermore, attendees can take advantage of ICE Ai, an advanced digital tool launched by Clarion. This tool offers comprehensive information about the wide array of event offerings, ensuring that visitors can fully optimize their time at this pivotal industry event.

Global Collaboration and Focus on Sustainability

The transition to Barcelona has enabled Clarion Gaming to expand its global reach and vision for ICE. This year, the launch of the inaugural ICE Association Assembly aims to unite trade organizations worldwide, fostering collaboration and emphasizing the gaming community's values across all sectors and regions. Additionally, the newly named World Gaming Forum (WGF), formerly known as ICE VOX, signifies the event’s broadened scope and influence. The WGF will feature pivotal events such as the World Regulatory Briefing, the Casino & Leaders Conference, and the Esports & Games Conference, providing invaluable insights into emerging trends and regulatory shifts for industry professionals.

Located centrally within the Fira Gran Via venue, the WGF offers participants a VIP Lounge complete with club-style facilities, a networking garden, and a variety of concierge services designed to elevate the attendee experience. A key highlight of ICE 2025 is the Sustainable Gambling Zone, generously sponsored by Flutter Entertainment. This reimagined zone underscores the industry's commitment to responsible gaming and environmental stewardship. Participation from 26 safer gambling organizations highlights the increasing emphasis on player protection within the gaming sector.

The success of ICE 2025 in Barcelona underscores Clarion Gaming's adaptability and growth, cementing the event's status at the leading edge of innovation in the gaming world. By seamlessly integrating advanced digital tools, revamped programming, and a focused commitment to sustainability, ICE continues to deliver immense value to both attendees and exhibitors on a global scale.

Source: ICE Brings Gaming Innovation to Barcelona with First Event Outside UK, lcb.org, January 20, 2025.