Online Casinos Surge Past Land-Based Rivals: The Biggest Names Dominating America’s iGaming Boom

The U.S. iGaming market is continuing its rapid expansion as more states move toward regulation and legalization, creating one of the fastest-growing digital entertainment sectors in the country. While land-based casinos are stagnating with only a minimal rise in activity, the growth of online casinos in particular is rocketing as mobile phones have replaced the physical gaming floor. According to recent industry data, online casino revenue has surged by more than 250% over the past decade.

The advance in technology has opened up the world of live dealers, table games and all the traditional sights and sounds on the best casino sites. The accessibility of the experience is perhaps the biggest draw as online operators are now offering products that are tailored to their customers to find a “house edge” over their competitors.

Some of the best-known platforms are now racing to capture a growing audience of digital-first players, as the iGaming boom reshapes the U.S. gambling landscape.

FanDuel Fly With Media Partnerships

One of the most prominent North American big boys is FanDuel, which leverages its might via its parent company, Flutter, the largest online betting business globally. FanDuel has many media partnerships, such as Amazon and with sports like the NFL, and it provides a very user-friendly interface with some attractive promotions. Its mobile casino app is one of the very best, getting near five-star reviews from trusted comparison sites.

DraftKings And The Biggest Jackpot

DraftKings is another big player in the U.S. market. They originally launched in 2012 as a Daily Fantasy Sports provider, but they now feature amongst the online casino sites in the US, since widening legalization enabled them to launch their online casino in late 2018. In a recent study carried out by J.P. Morgan, the site was voted as one of the leaders in the online industry, with product development absolutely key to that success.

The firm has managed to get its sportsbook fans to cross into the online casino boom. At one point in early 2025, it awarded a resident of Michigan the largest progressive online casino jackpot in American history.

BetMGM Global Casino of Year

Bet MGM scooped the best online global casino prize this year in the EMEA Global Gaming Awards, widely regarded as one of the most prestigious honours in the iGaming industry.

BetMGM’s global popularity as a brand has been achieved in such a short space of time since its launch in 2018. In many ways, it was a marriage made in entertainment heaven after Entain, the brand that owns companies like Coral and Ladbrokes, joined up with the famous MGM Resorts casino brand.

BetMGM has Las Vegas, known as the gambling capital of the world, woven into its whole being. For instance, it live streams action from the MGM Grand and Bellagio and also is good at utilizing famous cinematic faces, like Jon Hamm, to promote its offerings. The glamor and glitz of the LA nightlife is a natural selling point. It has embraced digital marketing and social media, using its knowledge of player behavior. Its glitzy branding and high-end marketing have helped it capture both U.S. and international audiences.

Caesar Casino Rides Off Las Vegas

Caesar’s Sportsbook and Casino is one of the older companies in the iGaming market with an established history and credentials. Caesars Entertainment Corporation started as a bingo club in 1937, but has now become a global casino behemoth.

Like BetMGM, the company lives and breathes Las Vegas, and it is this heritage that informs and upgrades the casino experience for the consumer. The casino app went through a significant update in 2024 with multi-lobby navigation, a more customized interface, and a continuing premium selection of games.

The bonus rewards and schemes are some of the best in the business and the VIP program can offer frequent gamers discounts to culinary and leisure experiences outside of the casino environment. It has a big advantage in data-driven marketing. The Caesar Reward program has more added value as prizes and points can be redeemed offline as well as online. The program remains one of the most extensive loyalty systems in the U.S., bridging both online and physical experiences.

Fanatics Is A Disruptor In Market

Fanatics might be better known for its sports betting products and identity, but it is following a similar path to the big boys above. It has been touted as a company that can challenge the likes of FanDuel and DraftKings. The company officially launched its online casino arm in 2025, with analysts predicting it could be the next major disruptor in the market.

The big advantage for Fanatics, a digital sports platform in its origin, is in the database as they have many customers who have bought merchandise, memorabilia and trading cards. That should make the crossover to the casino app, which was launched in 2025, a lot easier. In a competitive market, the company has an established base and can spread its wings with more confidence.

With the revolution in digital gaming, the big operators will continue to use more immersive techniques, such as AR and VR, to bring the virtual world into a new reality. Industry experts believe these innovations will define the next phase of online gambling, offering more interactive and personalized casino experiences. This is an effective way of communicating with a new generation of players. The market has only just started to show its worth and bandwidth, and with user numbers and state-by-state legalization still rising, the U.S. iGaming boom looks set to continue its record-breaking run well into 2026.

By GamesAndCasino