Relax Gaming (RG) has announced its next step in expanding its partnership network - Genesis Gaming is coming aboard and becoming the part of its Powered By program. By the statements of the officials, this is a great opportunity for both companies.
According to this deal...
...the innovative slots provider will grant full entry to Genesis’ hit games available through Radi8, a mobile-optimized ecosystem that brings a never-before-seen iGaming experience to players. Some of those releases include premium titles such as Tiki Towers, Crystal Crater, Dragon Blast and Jungle Jam, as well as other top-ranking products.
Going Full Speed Ahead Towards Global Domination
Power By partnership network has opened many doors for the Relax, whose reach in the gambling markets has expanded drastically over the last period. Making strategic collaborations has granted faster and much more effective distribution of the provider's gaming products to players in many regulated jurisdictions.
Teaming up with Genesis will take the brand one step closer to attaining the leading position in the gambling community. Simon Hammon, RG’s chief product officer, considers the developer's games and expertise as a valuable addition to the company:
“Genesis’s portfolio offers fresh and engaging titles that will make a great addition to our offering and we expect its content will be a big hit with our partners’ players. We’re looking forward to working with the studio and widening the distribution of its mobile-centric casino games to an extensive network of operators in multiple markets.”
In it for Genesis Gaming?
RG has over 1000 titles by various esteemed providers in its offer, available through a single integration. Its content is also aggregated via selected Silver Bullet studios. The retailer has recently launched its latest in-house developed slot Marching Legions. At the same time, it has signed partnerships with WeAreCasino, GVC, and MrQ , expanding its influence even further.
Many esteemed developers are a part of the supplier's Powered By program - Probability Jones, Push Gaming, Playson, Spearhead Studios, Quickspin, Nolimit City, BTG, Skywind Group, ReelPlay who recently added the brand’s signature mechanic Infinity Reels, and many other recognizable names.
This program offers a lot of benefits to iGaming operators and brands, including:
- Tailored services
- Commercial independence
- Sheltering opportunities
- High-quality technical performances
- Extensive distribution
- Expansion of the businesses to larger audiences
It's no wonder why Genesis’s commercial director, Marc Burroughes, sees the signed collaboration deal as a “seamless route to market,” that opens many opportunities for both parties.
“Joining Relax Gaming’s Powered By programme offers a seamless route-to-market that will enable us to quickly reach an unrivalled number of new audiences thereby raising awareness of our brand among some of the industry’s biggest online casinos.
Designed with optimization for mobile in mind, our Radi8 games contain an innovative in-game loyalty bonus system which is proven to extend gameplay and increase player lifetime value. We expect our portfolio will perform very well on the operators using Relax’s platform,” stated Marc Burroughes.
Source: “Relax Gaming adds Genesis Gaming to Powered By partner network”. RelaxGaming. July 6, 2020.