ReelPlay and Relax Gaming (RG) have a longstanding partnership. Their collaboration has already shown as very successful, but brands found a way to deepen it even further.
Earlier this year...
...RG augmented the partnership deal to include intellectual property rights to ReelPlay’s unique mechanic - Infinity Reels™. Now, this agreement is extended with another provider partner, PG Soft who will be signing an IP agreement with ReelPlay, enabling the studio to incorporate the innovative mechanic into their future productions.
Gaining Access To Innovative Feature Thanks To Power By Partnership Program
Relax was among the first companies to acquire intellectual property rights from the independent studio, recognizing the immense value and big potential of this unique and innovative feature. Due to the strategic contract with ReelPlay, the developer’s third-party studio partners can take advantage of the opportunity and make use of the company’s strong network connections, according to its Power By partnership program.
Commented about the new agreement with PG, Relax Gaming CPO, Simon Hammon, explained the purpose of the brand’s partnership tool Power By works:
“Both Silver Bullet and Powered By were devised to give creative studios exposure and allow them to capitalize on our extensive distribution and deals in the way that best suits them. It’s great to see a partner taking full advantage of the offerings our program provides.”
The collaboration between ReelPlay and Relax started after signing a deal in August 2019, under Powered By partnership program. The deal was extended in January this year, giving the provider’s partners access to the Reel’s innovative mechanism.
A Powerful Feature That Changes the Game
The provider debuted its unique mechanism last November, with a launch of El Dorado Infinity Reels™. It was an instant success since the feature provides the chance for new reels to be added with every winning spin. With an increasing multiplier for all wins, winning potential is maximized.
Since it shares some similarities with NetEnt’s InfiniReels...
…two providers conjoined franchises via IP agreement, protecting and strengthening their respective rights for these exclusive solutions.
Due to RG’s Power By partnership program, PG Soft will be able to incorporate the innovative Reel’s mechanic into their future productions.
David Johnson, CCO at ReelPlay has this to say about the newest deal:
“We welcome PG Soft’s interest in Infinity Reels™ and are excited to see the treatment they come up within their own interpretation of the IP. Relax provided the perfect glue in bringing the parties together. ReelPlay has only scratched the surface of the potential of Infinity Reels™ and look forward to all manner of implementations from our new partners.”
Ken Zhang, the Managing Director and Co-founder of PG Soft commented the brand’s excitement about being able to incorporate the InfinityReels mechanic into its future products:
“We’re thrilled to have gained IP rights to such a unique mechanic. Thanks to Relax the process was smooth and efficient. The team facilitated our connection and were indispensable in orchestrating the agreement. We’re excited to get started on our first Infinity Reels™ release and thank ReelPlay for opening up the IP to us.”
Source: “PG Soft acquires IP rights to Infinity Reels™”, Relax Gaming. June 10, 2020.