Playtech Strengthens Partnership with GVC Across Key Markets


Playtech, one of the world’s leading omni-channel gambling companies, is announcing a continuation of the partnership with GVC that will see its offerings become available on GVC’s leading brands – bwin, Sportingbet, partypoker, and others.

The content is going live in key markets such as the United Kingdom, Spain, Italy, and Georgia.

Extending the Playtech Ecosystem:

This deal will see Playtech’s ecosystem being extended throughout GVC’s brands allowing their customers access to a catalog of over 600 games including branded slots like Terminator Genisys and cross-vertical progressive jackpots that offer a seamless cross-product journey to players.

In the UK, bwin and Sportingbet will also offer the exclusive casino tab that is already offered on GVC’s Ladbrokes and Coral brands.

In addition to the UK, the partnership is also live in the regulated markets of Belgium and Greece where GVC has casino licenses for Sportingbet and Vistabet brands. GVC and Playtech also hope to expand the partnership to new markets in 2019 and 2020.

A Significant, Long Term Partnership:

Regarding the casino partnership, Shimon Akad, CEO of Playtech had this to say:

“This programme of key launches represents the first stage of what we believe will be a significant, long-term partnership with GVC. GVC’s desire to bring Playtech’s products and services to all of its customers across its portfolio of leading brands underlines Playtech’s position as the preeminent technology partner in regulated and fast-growing markets. We have a longstanding partnership with GVC and we are pleased to see it grow. This deal is a real testament to the hard work of all our teams, especially the innovation of their content and services.”

Shay Segev, the Co-COO of GVC, added:

“Our strategic partnership with Playtech goes from strength to strength, driving growth in both of our businesses. Playtech’s content has already proved hugely popular with our customers where it is already live and we look forward to rolling it out in further markets over the coming months.”

About Playtech:

Founded in 1999 and listed on the London Stock Exchange, Playtech is one of the world’s leading gambling companies offering a portfolio of over 600 tiles.

Its data-driven approach to gaming across product verticals includes casino software, live casino, poker, bingo, and others.

Partnering and investing in leading brands in regulated and newly regulated marketers, Playtech provides its technology on a B2B basis to the leading land-based and online operators.

Their innovative approach to business was recognized in 2019 with the Best Culture of Learning Award from SAP Litmos.

In the future, the developer plans to grow beyond European markets by partnering with Betboo, the leading brand in Brazil’s fast-growing market.

The strengthening of Playtech partnership with GVC will see both companies benefit from each other’s market-leading positions.

Author: GamesAndCasino