Playson's Strategic Alliance with Cactus Gaming

Playson, a prominent figure in the international iGaming industry, has embarked on an exciting new venture by forming a strategic alliance with Cactus Gaming, a well-respected platform technology provider. This partnership aims to significantly enhance Playson's footprint in Brazil and the broader Latin American region, offering a fresh array of gaming options to local players.

With this collaboration, the Cactus Gaming network now has the privilege of including some of Playson's most celebrated titles in their offerings. Players will gain access to games such as "3 Pots Riches: Hold and Win," "Burning Fortunator," and "Luxor Gold: Hold and Win."

This smooth integration has been facilitated by Cactus Gaming’s advanced API framework, ensuring that the rollout process is both swift and efficient. This seamless implementation means operators can provide instant access to Playson's engaging content, enhancing the user experience in the region.

Delivering High-Quality Content with Proven Technology

Cactus Gaming has carved out a formidable reputation in the iGaming and betting sectors by consistently delivering robust API solutions, comprehensive odds feeds, and an extensive array of games. This dedication to excellence has not gone unnoticed, as evidenced by the company receiving accolades such as “Best Whitelabel” at the Sigma America Awards 2024. Additionally, it was awarded “Best Platform of the Year” at the BIS Awards, confirming its status as a leader in technology and service provision.

Tiago Carneiro, Chief Revenue Officer at Cactus Gaming, expressed his enthusiasm about incorporating Playson's games into their platform, stating, “Adding Playson’s globally renowned games portfolio onto our gaming platform technology is a major boost to our overall offering. We’ve been impressed with the high-quality graphics and immersive nature of their games, which will no doubt capture the attention of our extensive operator network and their players.”

Playson's reach now extends across 26 regulated markets, with an impressive network of over 200 partners. The company operates from offices in Malta and Slovakia and holds licenses from reputable regulatory bodies, including the UKGC, MGA, SGA, and AGCO. This credibility serves to bolster their position as a trusted digital entertainment provider worldwide.

Expanding LatAm Influence with Tailored Solutions

Cristhian Zito, Head of LatAm Squad at Playson, regards the partnership as a pivotal moment in Playson's Latin American expansion strategy. He remarked, “To partner with Cactus Gaming, a recognized leader in the iGaming space, is thrilling. This collaboration not only expands our presence in Brazil and the wider LatAm region but also brings our diverse portfolio of engaging games to a broader audience. Our integration with Cactus Gaming's platform has been seamless, and we are confident that their extensive operator network will benefit more from our high-quality and immersive gaming experiences.”

Cactus Gaming's role as a certified provider officially accredited by the Brazilian government is crucial in assisting operators to effectively launch and expand their services. Notably, their support has reportedly heightened conversion rates by as much as 70%. Their commitment to offering flexible, secure, and operator-friendly solutions tailored specifically to the iGaming industry's needs is a testament to their ongoing success.

Although Brazil is a central focus, Playson's growth strategy extends to other international markets, evident in recent agreements secured in Europe, such as their significant partnership with Hrvatska Lutrija in Croatia. This international expansion underscores Playson's commitment to broadening its global reach, continually delivering quality gaming experiences across diverse regions.

Source: Strategic Alliance Boosts Playson's Reach in Brazil, lcb.org, May 27, 2025.

By GamesAndCasino