NeoGames Secures Groundbreaking iLottery Partnership with NHLC
NeoGames, a leader in the iLottery industry, has formalized a landmark seven-year contract with the New Hampshire Lottery Commission (NHLC). Governed by the recent approval from state officials, this alliance is poised to transform the digital lottery landscape in New Hampshire dramatically.
Details of the Strategic Collaboration
Starting July 1, 2025, NeoGames will exclusively provide NHLC with a robust iLottery solution, including the implementation of the NeoSphere® player account management platform and the NeoDraw® central system for draw-based games. The NHLC will also enjoy a variety of e-instant games from NeoGames Studio alongside engaging content from Wizard® Games.
Furthermore, the development of a new user-centric website and mobile app is planned, which will integrate seamlessly with NeoGames’ sophisticated technologies, enhancing accessibility and user experience for lottery participants across New Hampshire. Additionally, this partnership will introduce a sophisticated loyalty program with Gambyt and employ NeoEngage® to deliver tailored marketing and real-time customer engagement strategies.
Aiming for Market Leadership and Enhanced Player Experience
Maintaining a command over approximately 70% of the U.S. iLottery market in gross wagers, NeoGames' continued partnership with NHLC underlines its industry dominance and reliable service provision. This collaboration not only fortifies NHLC's digital prowess but also cements NeoGames’ role as a leader in evolving the United States' iLottery sector.
Stakeholders are eagerly awaiting the launch of improved services and platforms, focusing on extraordinary gaming experiences and sustained growth in the digital lottery field. Both NeoGames and NHLC share a commitment to innovation and excellence, striving to innovate digital gaming and present new opportunities for players and stakeholders alike.
Chris Shaban, Managing Director of iLottery at NeoGames, expressed excitement about the partnership: "We are thrilled to be selected by the New Hampshire Lottery as its provider for a complete iLottery solution, helping to reinforce its reputation as one of the leading lotteries in North America. With our industry-leading technology solutions, games and services, we look forward to continuing our strong partnership and playing a key role in the growth of the lottery's online program into the next decade."
Charlie McIntyre, Executive Director at New Hampshire Lottery, also commented on the collaboration: "We are pleased to continue our journey with NeoGames, a proven iLottery industry leader who has been a strong ally and an important technology and strategic partner as we have grown. This new contract further establishes our goal of enhancing our digital offering to be personalized and cater to the ever-evolving iLottery marketplace and the needs of our players. This partnership also allows us to significantly boost player engagement, supporting our mission of maximizing revenue for New Hampshire public schools."
Source:
''NeoGames™—now part of Aristocrat Interactive™—to provide complete iLottery solutions to the New Hampshire Lottery in multi-year, turnkey deal'', neogames.com, June 25, 2024.
By GamesAndCasino