BGaming Expands into Swedish Market with Regulatory Approval

BGaming, the renowned iGaming content developer, recently announced the successful acquisition of a B2B license from the Swedish Gambling Authority, Spelinspektionen. This critical development is part of BGaming’s strategic efforts to boost its European presence, particularly in highly regulated markets like Sweden. With this new license, BGaming is set to distribute its portfolio of certified games to operators who operate legally within Sweden’s mature gaming ecosystem.

This marks a significant step forward for BGaming, signaling its commitment to compliance and its ambition to deepen its foothold in European territories. This regulatory milestone means for the first time, Swedish players will encounter BGaming's innovative game lineup, featuring well-loved titles such as Merge Up and Aztec Clusters.

The license also applies to BGaming’s forthcoming creations, promising a steady stream of exciting new content for Swedish gamers.

Commitment to Compliance in a Regulated Market

Sweden stands out in the European iGaming landscape due to its rigorous compliance environment and strong focus on responsible gambling. The country’s regulatory framework ensures robust player protection measures, aligning well with BGaming’s core values focused on safe and fair gaming.

Antanina Ivanova, BGaming’s Head of Legal & Compliance, emphasized the significance of this achievement, stating, "Securing approval to enter Sweden marks a significant milestone for us in one of Europe’s most competitive markets. Our team is always working to ensure full compliance with the highest regulatory standards, and being granted entry into one of the industry’s toughest markets is a testament to this. We look forward to partnering with leading operators in Sweden and introducing our distinctive gaming experiences to local players for the first time."

These statements reflect BGaming's dedication to adhering to strict regulations and enhancing its cooperative engagements with top-tier operators in Sweden.

Strategic Growth and Future Outlook

The entrance into the Swedish market is a piece of BGaming's broader strategy to strengthen its European presence by operating within well-regulated jurisdictions. This approach not only offers access to lucrative opportunities but also bolsters BGaming’s standing as a reliable and regulation-focused entity in the iGaming sector. By meeting the stringent criteria set forth by national gaming authorities, BGaming solidifies its reputation as a forward-thinking and trustworthy provider.

As the company rolls out its game offerings with licensed Swedish operators, it expects that the unique blend of innovative gameplay and committed adherence to regulation will appeal to Sweden’s sophisticated gaming audience. With this regulatory approval achieved, BGaming is poised to extend its influence further within Europe's established iGaming markets.

Future plans include forging new partnerships within the region, which aligns with BGaming’s long-term goal of becoming a prominent leader in regulated markets across Europe. The company's impressive growth, since its rebranding from Softswiss, highlights its innovative thrust in gaming technology, such as supporting cryptocurrencies and its Provably Fair technology.

Partnered with over 900 casinos worldwide, BGaming continues to offer feature-rich games and branded content, expanding its global footprint not only in Europe but also in the North American markets, where it operates under the brand WinGo.

Source: BGaming Enters Swedish Market After Securing Regulatory Approval, lcb.org, August 13, 2025.

By GamesAndCasino