One of the UK’s biggest bookmakers, William Hill is teaming up with Iovation and their ReputationManager 360 software in their fight against fraud. According to a press release today:
Iovation, the device reputation authority protecting online businesses from fraud and abuse, announced that William Hill, the UK’s leading betting and gaming company, has adopted iovation ReputationManager 360 as part of its overall fraud prevention strategy. As the well-established brand continues to expand into the online betting and gambling markets, iovation will provide William Hill’s online sites with protection against the growing incidence of online fraud.
“Having iovation is simply a must for any business running a gambling or e-commerce platform,” said Imri Meir, head of epayments and risk management for William Hill Online. “In the fight against increasingly sophisticated online fraud rings, we see device identification and device reputation becoming a standard, necessary part of a comprehensive defense against fraud.”
With six years of experience working with online gambling sites, iovation’s device reputation-based fraud solution, iovation ReputationManager 360, will enable William Hill to effectively combat financial fraud, player collusion and other schemes in addition to maintaining compliance with government regulations.