Playtech Amplifies European Presence with Svenska Spel


Renowned gaming technology enterprise Playtech is stepping up its influence in the European landscape by cementing a dynamic partnership with Svenska Spel Sport & Casino, the Swedish online gambling giant. This strategic alliance, announced on Wednesday, underlines Playtech's solidification of its foothold in the Swedish regulated gambling sector.

Svenska Spel has unlocked new dimensions of its poker services by adopting Playtech's innovative iPoker network and poker product. This implementation is integral for the brand’s ongoing agenda for forward-thinking advancements within the poker field. The Swedish operator's clientele is set to benefit substantially from Playtech's product that extends more tournament alternatives and considerably larger prize pools.

A History of Collaboration

The current partnership is built upon an established base, stemming from an initial collaboration in 2019. During this period, Playtech emerged as an exclusive poker ally of the Swedish gambling institution. This bond with Svenska Spel is an essential landmark for, symbolizing the strengthening of its market footprint.

Recently, Playtech obtained its business-to-business license for Sweden, an obligatory prerequisite under an imminent regulatory framework. This accomplishment further verifies its reputable standing in the market, simultaneously expanding one of its primary sectors - poker.

The Future

The continued alliance between Playtech and Svenska Spel promises a transformative impact on the future of poker. With the two teaming up, we can anticipate an elevated poker experience, filled with more exciting tournaments and substantially larger rewards.

Moreover, the partnership represents a significant stride forward in the European online gambling scene. It not only affirms Playtech's growth in the regulated market but also showcases the potential of innovative solutions in the gambling sector, setting new standards for customer satisfaction and player engagement.

Marat Koss, VP of Interactive Gaming at Playtech:“We are delighted to be expanding our very successful partnership with Svenska Spel and increasing our presence across Sweden. This is a positive outcome from our investments in poker, as renewed licensees such as Svenska Spel are choosing us for further collaboration.”

Fredrik Hård, Head of Poker & Bingo, Svenska Spel Sport & Casino:“Launching Playtech’s poker offering is a great step forward for Svenska Spel. Now part of the international iPoker network, we are constantly finding ways to improve the player experience for our large existing customer base in Sweden.”


“Playtech expands its Poker presence in Sweden through new partnership with Svenska Spel”,, May 24, 2023.

By Ivan Stefanovic