Play'n GO Expands into US Gaming Market with West Virginia License

Over the past year, the gaming industry has faced unprecedented changes and new challenges. To stay ahead of the competition, gaming entertainment supplier Play’n GO is taking strategic steps to expand its presence in the US gaming market. This week, the developer announced that it has acquired a license from the state of West Virginia to supply its portfolio of games. This is the third US license obtained by the Swedish company this year, following New Jersey and Michigan. Let’s take a closer look at what this means for the supplier and its customers.

Brand Expansion Plans

The acquisition of a license from West Virginia is part of Play’n GO's larger expansion strategy in North America. In addition to obtaining licenses in New Jersey, Michigan and Ontario in Canada, it is also exploring opportunities in other states as well. With these moves, they are positioning themselves to be one of the leading suppliers of gaming entertainment in North America.

What Games Can You Expect?

With their license approved by West Virginia, players in the state can expect to find some of Play’n GO's most popular titles including Book of Dead, Reactoonz, Sweet Alchemy, and USA Flip. These games are designed with both experienced gamers and casual players in mind so that everyone can find something enjoyable to play regardless of their skill level or budget.

The developer’s strategy for expanding their presence in North America is paying off with three licensed states now under their belt. As more states legalize online gambling, you can be sure that Play'n GO will continue to seek out opportunities for growth and success within this lucrative market.

Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “West Virginia’s regulated iGaming marketplace is thriving and it’s brilliant to be able to finish the year strongly by acquiring a license to serve our games to players in the state. Players are different in terms of their game preferences in every jurisdiction, of course, but the common thread that runs through all players is that the quality content rises to the top – players want to be entertained first and foremost.“

Source: “Play’n GO lands West Virginia license”. Play’n GO. December 21, 2022.

By Ivan Stefanovic