• Net Entertainment Offering Content for Gala Coral

    27 July 2015

    Netent signs agreements with gala coral

    Net Entertainment has been expanding in a major way over the past few years, and they've made another big deal that's going to get their games in front of even more players. A new deal with the Gala Coral Group will see NetEnt games in Galabingo, Galacasinio and Coral. These are the Gala Colal's groups three top-performing brands, and it will get them in front of a ton of people who probably haven't seen their games before.

    Importance of the Deal

    NetEnt doesn't just expand in all directions without some sort of forethought. The deal with the Gala Coral brands is important because it allows them to get a stronger hold on both the UK and Italian markets. The expansion in Italy is pretty important on its own because it's harder to get more players from that country because of how tight they are about their licenses. The basic idea is that they are focusing on regulated European markets as much as possible at this stage of their expansion.

    Inch by Inch

    It's critical to point out that Net Entertainment's expansion and rise to prominence has come by getting an inch at a time instead of one large leap ahead. They've made tons of smaller deals with well-known operators, and this has enabled them to stretch their reach bit by bit until they've reached the point that they're at today. Right now, they are in the top tier of software providers, and they've really went about all of it in an atypical way.

    Atypical Strategy

    NetEnt's first atypical strategy was to avoid trying to wow players with how many games they had available. Instead, they focused exclusively on providing high-quality content without worry about the numbers. Then instead of trying to only sign operators who would be exclusive with their software, they've worked with a wide range of operators who have software and games from a ton of different companies. This has put NetEnt in a competitive situation with other software brands that some of the bigger software developers have avoided with exclusive contracts until recently. It's a strategy that's been working out pretty well so far, and this expansion with Gala Coral shows that they're not slowing down anytime soon.

    Related News

    • 22 October 2019

      EGT Interactive Enters Swedish Market Through Deal with Betclic

      Leading casino content supplier, EGT Interactive, has continued to expand in European markets by singing a new content partnership with one of the largest operators in the region. The operator in question is Betclic and this new agreement will see games from the developer become available across the operator’s network in markets such as Portugal, Sweden, and other .com regulated markets. EGT Interactive CEO, Todor Zahariev, commented on the deal

      Read full article
    • 17 September 2019

      Red Rake Gaming Expands into Romanian Market via Deal with Country’s Biggest Casino Netbet.ro

      Casino games developer, Red Rake Gaming, has inked a deal with Romanian Netbet.ro which will allow the developer to expand into the country’s regulated iGaming market. Netbet is one of the leading brands in Romania and has a wide reach in this market that has recently become attractive to many companies and is a key part of Eastern European market strategies for many software suppliers and casino operators.

      Read full article
    • 27 August 2019

      Skywind Group Goes Live with Leading UK Operator The Sun Vegas and Bingo Leading

      Game developer, Skywind, has struck a new deal that will let it extend its online footprint and make fans out of a new group of punters. The agreement was inked with leading UK-based operator, The Sun. The operator’s gaming brands, Vegas and Bingo, are operated jointly by Playtech and News UK. Under the terms, the operator will now gain access to Skywind’s library of games which features more than 200 titles such as Amazon Lady, Double Jungle, Fu Bao Bao, and King of Gods.

      Read full article