Swiper: A Social Media Inspired Casino by Soft2Bet for Sweden

Soft2Bet has launched Swiper, an innovative mobile casino tailored specifically for the Swedish market, designed with a user interface inspired by popular social media platforms. Swiper is the first of its kind in Sweden, offering a unique swipe-based navigation optimized for single-handed use. By adopting the familiar swipe and scroll mechanics seen in apps like TikTok, users are offered a seamless gaming experience that integrates effortless thumb navigation, enabling them to explore various games and features with ease. Fully compliant with the rules set by the Swedish Gambling Authority (Spelinspektionen), Swiper presents a fusion of adherence to regulations and cutting-edge design, providing players with a safe yet engaging environment.

Local Focus and Mobile-First Approach

Designed to resonate with Swedish culture and user habits, Swiper showcases Soft2Bet's commitment to creating products that appeal to localized markets through culturally-relevant features. This includes integration with BankID for simple authentication, the convenience of payments through Swish, and compatibility with Spelpaus, Sweden's national self-exclusion program. Soft2Bet's Chief Product Officer, Yoel Zuckerberg, expressed their focus on cultural relevance by saying, “A great customer experience starts with cultural relevance.” Swiper is crafted to ensure that it feels inherently Swedish—catering to local preferences with BankID logins, Swish transactions, and RNG certifications that align to existing standards, ensuring players encounter engaging content that is unique to their local experiences. Swiper employs a mobile-first strategy with an infinitely scrolling personalized video feed that highlights top games, jackpot opportunities, and live-dealer sessions, all styled as social media content to create an intuitive browsing experience.

Unique Features for Enhanced Engagement

At the heart of Swiper's engaging user experience is Soft2Bet's MEGA (Motivational Engineering Gaming Application) engine, designed to enhance gameplay for improved user retention and extended play sessions. MEGA integrates missions, quests, and rewards based on incentives, capitalizing on motivational gaming methods which have already proven successful across other Soft2Bet brands. This indicates Soft2Bet's strategy to increase player lifetime value via dynamic and gamified engagement practices. Swiper is rich with features specifically developed for Swedish players, including one-handed swipe navigation allowing swift game browsing, transactions via SEK wallets, and an extensive selection of over 85,000 live betting markets alongside 70,000 pre-match options covering global sports events. Additionally, Swedish-speaking live dealers are incorporated to elevate player comfort and authenticity, while promotions aligned with local holidays and events enhance the game's cultural relevance. The Swiper launch is a part of Soft2Bet's broader plan to deploy hyper-localised iGaming solutions across Europe's regulated markets, joining the ranks of successful launches such as Betinia and CampoBet. In 2025, the company expanded its influence with several new launches and a broadened MEGA system, reinforcing its position as a forward-thinking leader in the iGaming sector. The debut of Swiper exemplifies Soft2Bet's ability to combine regulatory compliance, cultural insights, and mobile innovation. Source: “Soft2Bet Launches Swiper, Sweden’s First Social‑Media‑Inspired Online Casino”, soft2bet.com, September 4, 2025 By GamesAndCasino