Soft2Bet Debuts Swipe Casino Platform in Romania
Soft2Bet has broadened its influence within the European iGaming scene by introducing Swiper, a cutting-edge mobile-centric platform, to the Romanian market. This innovative project combines elements of casino gaming and sports betting with design techniques reminiscent of popular social media experiences. Following a successful launch in Sweden, Swiper is set to revolutionize the Romanian gaming experience with its intuitive swipe-based user interface, which caters to contemporary digital habits.
Swiper integrates social media-inspired swipe gestures, making it effortless for users to navigate through a wide array of gaming options. The platform is specifically optimized for mobile devices, ensuring that players have a seamless experience browsing through the content with the convenience of single-handed operation.
The platform offers an impressive selection of over 3,000 casino games, including popular live table formats like blackjack and roulette. Additionally, Swiper provides a comprehensive sportsbook with more than 85,000 live and 70,000 pre-match events, ensuring a rich variety for users to engage with. By incorporating short-form video content, the platform delivers a captivating and interactive gaming environment that keeps its users consistently engaged.
Customized Experience for Romanian Users
Tailoring its offerings to the local Romanian market, Soft2Bet has focused on a hyper-localization strategy with Swiper that takes into account the preferences of its audience. Elements such as promotions linked to national festivities and holidays are woven into the platform's design, which has been meticulously adapted for cultural relevance. Operating under a Class I license from Romaniaâs National Gambling Office (ONJN), Soft2Bet ensures that Swiper provides a safe and regulated gaming environment, underlining the company's commitment to responsible gaming practices. Now active in 19 jurisdictions and 11 international markets, Soft2Bet showcases its burgeoning presence within the regulated gaming sector. Chief Product Officer Yoel Zuckerberg emphasized the company's player-focused vision, stating, âAs a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want and deliver products that resonate. Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.âInnovative Technology and Regional Expansion
At the heart of Swiper's immersive experience is Soft2Betâs proprietary MEGA (Motivational Engineering Gaming Application) platform. This technology framework is designed to enhance player engagement through gamified features, such as missions and challenges, further personalized content, and extended session durations, raising the bar for player interaction and engagement over time. Yoel Zuckerberg affirmed Soft2Betâs dedication to customer satisfaction, noting, âCustomer experience is our top priority. We know what todayâs players wantâthey value speed, simplicity and familiarity. With Swiperâs social approach, weâre excited to see how this fresh UI/UX impacts engagement and loyalty.â The Romanian market launch follows the successful introduction of Don.ro and marks a continuation in Soft2Betâs regional momentum. Don.ro recently earned acclaim when it was awarded âBest Launch of the Year 2024â at the prestigious 12th Meeting of Gambling Professionals hosted by Casino Inside magazine. By leveraging the same robust architecture that powered Don.ro, Soft2Bet is keen to replicate its success with Swiper. Further building on its initial Swedish release, Swiper makes use of localization features like BankID integration and Swish payments in line with Swedish regulatory standards. By merging innovation with cultural adaptability, Soft2Bet is committed to providing next-generation gaming experiences tailored for todayâs mobile-first users. Source: âSoft2Bet Unveils Romaniaâs First Social Media-Inspired Casino and Betting Platformâ, linkedin.com, October 6, 2025. By GamesAndCasinoRelated News
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