Spinomenal's Strategic Expansion in Netherlands and US

Spinomenal, a prominent name in the gaming industry, is making significant strides in expanding its global footprint. The company has recently entered into a new distribution agreement with Fair Play Casino Online in the Netherlands, allowing Dutch players to enjoy some of Spinomenal's most popular slots. Simultaneously, Spinomenal is making inroads into the North American market through a content agreement with Rush Street Interactive, the operator of the BetRivers brand, specifically targeting players in New Jersey. These strategic moves highlight Spinomenal's commitment to enhancing its presence in both regulated European and competitive US markets.

Enhancing Dutch Market Presence

In the Netherlands, Spinomenal has fortified its market position by partnering with Fair Play Casino Online. This collaboration enables Dutch players to access a selection of Spinomenal's renowned slots, including Queen Of Ice, Reign of Seth, and Trout's Treasure – Payday, which are now available through the Finnplay platform integration. Fairplaycasino.nl will directly showcase Spinomenal's portfolio in its lobby, significantly enhancing its content selection with high-performing games known for their quality and immersive themes. This move is part of Spinomenal's broader strategy to expand in key regulated markets.

Spinomenal's CEO, Lior Shvartz, emphasized the importance of this partnership, stating: “As part of our strategy to expand in key regulated markets, we're pleased to partner with Fair Play Casino Online, a respected name in the industry and an ideal partner.” This sentiment is echoed by Pascal Janshen from Fair Play Casino Online, who added: “We always want to give our players the very best casino experience, so being able to offer Spinomenal's rich array of content in our lobby is the perfect way to elevate our content.”

Advancing in the US Market with BetRivers

Parallel to its efforts in the Netherlands, Spinomenal is also making significant progress in the US market. Earlier this month, the company finalized a content agreement with Rush Street Interactive, the operator of the BetRivers brand, targeting players in New Jersey. This deal allows BetRivers users in New Jersey to access Spinomenal's games, including exclusive titles like Fortuna De Los Muertos 4 and Buffalo Rampage – Hold & Hit.

These additions are intended to complement BetRivers' reputation for offering high-quality online casino experiences across several states, including Pennsylvania, Michigan, Delaware, and West Virginia.

Lior Shvartz praised the partnership with RSI, saying: “Partnering with a premier operator such as Rush Street Interactive is the ideal way to bring more of our titles to the New Jersey market via the BetRivers brand. Their players appreciate BetRivers elite gaming experiences so we trust our games will align well.” Richard Schwartz, CEO of Rush Street Interactive, echoed the sentiment: “We are thrilled to offer Spinomenal's games to our players in New Jersey. At BetRivers, we aim to deliver a premier experience to our customers, and partnering with Spinomenal allows us to heighten that experience. We look forward to achieving great success together in the US.”

A Dual-Focus Strategy for Global Expansion

Spinomenal's recent partnerships with Fair Play Casino Online and Rush Street Interactive demonstrate a well-thought-out dual-focus strategy for global expansion. By solidifying its presence in Europe through the Fair Play Casino deal and building momentum in the competitive US market via BetRivers, Spinomenal is positioning itself as a dynamic and forward-thinking provider in the iGaming landscape.

This balanced approach to regional growth and broader international partnerships underscores Spinomenal's commitment to delivering high-quality gaming experiences to players worldwide.

Source: Spinomenal Expands Dutch Reach With Fair Play Casino Deal, lcb.org, May 19, 2025.

By GamesAndCasino