SOFTSWISS Sportsbook Marks Five Years of Expansion

In 2025, SOFTSWISS Sportsbook proudly marks its fifth anniversary in the market, reflecting on a journey filled with technological advancements, expanded market reach, and significant industry accolades. What began as a minimum viable product (MVP) quickly evolved into a globally recognized B2B entity, offering an extensive array of sports and esports content. This incredible transformation is highlighted by the launch of numerous projects, expanded sports coverage, and groundbreaking solutions tailored to meet the demands of competitive markets worldwide. Since its inception, SOFTSWISS has been dedicated to enhancing the sports betting experience by diversifying its offerings, including a unique array of features such as premium cricket content and esports, a versatile mobile application, and a user-friendly betting interface. The platform also stands out for its integration with the Game Aggregator and Jackpot Aggregator, fortifying its position within the broader gaming ecosystem. Additionally, the Sportsbook introduced gamification elements and innovative bonuses to engage users further, promoting a dynamic and interactive betting experience.

Achievements and Industry Recognition

Among the standout accomplishments since launch is the pre-UEFA Euro 2024 achievement, where the SOFTSWISS team successfully launched 22 projects across 11 casino platforms within an impressive one-month period. This accomplishment showcased the company's ability to deliver rapid project rollouts, underscored by a remarkable 14-day gaps between contract signing and the placement of the first bet. In recent developments, the platform introduced API 2.0 to support scalable integration and revamped its CMS for enhanced content control. According to Alexander Kamenetskyi, the Head of SOFTSWISS Sportsbook, "Five years ago, we set out to build a modern Sportsbook – flexible, scalable, and ready for the future of betting. Today, we have a stable architecture, powerful engagement tools, a strong risk management layer, and a team that knows how to move fast without compromising quality. The product has matured, and we are ready to push forward with even greater ambition." These technological strides enable the platform to offer betting across more than 200 sports and esports categories, with over 2,000 betting markets and over 100,000 live events monthly, generating 90% of gross gaming revenue (GGR) via mobile engagements. The launch of these innovations underscores the company’s commitment to delivering superior customer service and risk management, reflected in the accolades received from prominent industry bodies.

Forward-Looking Initiatives and Strategic Developments

SOFTSWISS Sportsbook's outstanding contributions to the betting industry have been recognized by several prestigious awards, illustrating its influence and authority in the sector. It received the Best Online Sportsbook Provider at the SiGMA South Asia Awards 2025, further complemented by previous honors such as the Innovative E-sports Product of the Year at the SPiCE South Asia Eventus Awards 2024, and the Rising Star in Sports Betting title at the SBC Awards Latinoamérica 2022. These awards affirm the trust placed in SOFTSWISS by operators globally and validate its strategic direction. This past year marked another significant achievement with the introduction of the industry's first Sportsbook Network Jackpot in 2025. This groundbreaking initiative resulted in a massive prize exceeding 80,000 euros from a modest 166 euro combo bet. The team’s innovation didn't stop there, as they also launched a CMS overhaul and addressed new regulatory requirements in regions like Brazil and Bulgaria. Looking to the future, SOFTSWISS is preparing for the release of an API Tester in December and is actively developing new virtual sports content to meet diverse market demands. Reflecting on the numerous accomplishments and looking ahead, Kamenetskyi expresses, "Winning Best Online Sportsbook Provider in South Asia is meaningful because it reflects the trust and results we deliver for operators in one of the world’s fastest-growing betting regions. Our priority is to provide clients with a stable, scalable platform backed by reliable technology and strong service support. This award shows that our approach works perfectly." The journey over these five years has been remarkable, setting the stage for continued innovation and expansion in the vibrant sports betting industry. Source: “The SOFTSWISS Sportsbook at Five: From MVP to Award-Winning Global B2B Solution”, Press Release, December 3, 2025. [https://lcb.org/news/softswiss-sportsbook-marks-five-years-of-expansion] By GamesAndCasino