Kambi and Glitnor Group Forge Multi-Market Turnkey Sportsbook Partnership

Kambi Group plc has entered into a significant long-term partnership with Glitnor Group, a multi-brand online gaming operator, to deploy its Turnkey Sportsbook solution across multiple regulated markets. The collaboration will see Glitnor replace its existing B2B sportsbook supplier with Kambi’s comprehensive technology and trading services, signaling a major shift in the group’s sports betting strategy.

Under the terms of the agreement, Kambi will provide Glitnor with its end-to-end sportsbook platform, including a powerful betting engine, AI-driven trading models, its award-winning Bet Builder product, and extensive compliance support. The integration of Kambi’s premium sportsbook will enable Glitnor to enhance the player experience and scale its operations across a growing global footprint, offering an elevated bet platform.

Glitnor Brands to Transition to Kambi Platform

The rollout will extend across Glitnor’s full suite of online brands — Lucky Casino, Happy Casino, Flax Casino, and One Casino — operating in major jurisdictions such as Sweden, the Netherlands, and Ontario. This move positions Glitnor to strengthen its presence across Europe and the Americas. Founded in 2018, Glitnor has quickly grown into a dynamic player in the online gaming sector, led by a management team composed of industry veterans who previously built some of the world’s most recognized gaming companies.

Kambi’s sportsbook technology, renowned for innovation and regulatory reliability, has been at the forefront of powering top-tier operators. The company’s latest deal with Glitnor follows a string of high-profile partnerships, including a long-term sportsbook agreement with the Oneida Indian Nation’s Turning Stone Enterprises in New York — a milestone in expanding Kambi’s footprint across regulated U.S. tribal gaming markets.

Executives Praise Strategic Collaboration

Werner Becher, CEO of Kambi, expressed enthusiasm for the new partnership, stating: “We are incredibly pleased to welcome Glitnor Group to the Kambi network following their decision to switch to our award-winning sportsbook. This multi-jurisdictional agreement is a testament to the strength of our premium Turnkey Sportsbook, proven to deliver cutting-edge technology that drives growth, ensures regulatory peace of mind and creates a world-class betting experience for players.”

Glitnor Group CEO Richard Brown echoed the sentiment, saying: “Partnering with Kambi was a clear choice for us as we looked to elevate our sportsbook offering. Kambi’s market-leading technology, proven track record and unrivalled expertise give us the foundation to deliver a premium, seamless sports betting experience to our players. We’re confident this partnership will enable us to achieve long-term success in our core markets.”

Expansion Momentum Supported by Fresh Investment

The partnership follows Glitnor Group’s rapid growth trajectory, further supported by its recent €55 million financing facility from HG Vora Capital Management. The funding aims to accelerate the company’s strategic initiatives, including mergers and acquisitions, operational growth, and new product development. Earlier plans to acquire OneCasino, announced in October 2024, would expand Glitnor’s operations into eight regulated European markets.

The collaboration with Kambi represents a significant step forward in Glitnor’s ambitions to become a leading player in global online gaming. With Kambi’s Turnkey Sportsbook now set to power Glitnor’s expanding portfolio, both companies are positioned to deliver next-generation sports betting experiences to players across multiple continents.