SkillOnNet Strengthens Market Presence with Playtech

SkillOnNet has strategically enlarged its partnership with Playtech, embracing additional regulated markets in an expanded rollout. This further development introduces an array of Playtech’s casino and bingo products across several countries, with live operations currently functioning in both Portugal and Brazil.

Already a notable collaboration, the alliance is poised for further growth, with Greece expected to be integrated into the network in the near future, followed by Peru not long after. This rollout not only underscores a shared focus between the companies on strengthening their presence in crucial markets but also takes advantage of evolving regulatory frameworks to unlock new potentials for digital gaming providers.

Integrating Playtech Bingo into PlayOJO

In line with this international rollout, SkillOnNet has enhanced its PlayOJO Bingo platform with the inclusion of Playtech's acclaimed Bingo systems. This integration extends the reach of Playtech’s iBingo platform to a wider audience, enhancing player engagement and operational scale. Known for fostering shared liquidity and driving user interaction, the iBingo solution offers varied bingo formats and enticing progressive jackpots, all now available to PlayOJO Bingo users.

The extended agreement not only emphasizes content distribution, but also envisions promotional initiatives that are adapted to cater to specific market dynamics. These strategies aim to heighten awareness of Playtech’s renowned content within SkillOnNet’s consumer-oriented brands, including PlayOJO, PlayUZU, and BacanaPlay, which have gained additional traction through television advertisements, enhancing their competitive positioning.

Coordinated Growth and Engagement Strategies

A vital part of the continuing partnership involves executing coordinated marketing strategies designed to draw in new players while maintaining engagement with existing ones. By harmonizing promotional activities with the unique conditions of local markets, the aim is to boost performance across joint operations.

As explained by Jani Kontturi, Head of Games at SkillOnNet: “Portugal, Brazil, Greece and Peru are all strategically important markets for SkillOnNet, and working with Playtech allows us to deliver premium content that resonates with local players while meeting each market’s regulatory requirements.” Meanwhile, Playtech has acknowledged that this expansion is part and parcel of its overarching strategy to expand its technological footprint across various jurisdictions while sustaining robust partnerships.

Marat Koss, Chief Interactive Gaming Officer at Playtech, stated: “We’re excited to expand our longstanding collaboration with SkillOnNet into new markets and bring our next-gen iBingo platform to new players. The multi-market launch serves as both a strong testament to the quality of our technology and the trust placed in our long-term Bingo strategy. We look forward to continued shared success with a valued partner.”

Ultimately, this extended agreement emphasizes a concerted objective to thrive within regulated markets while delivering uniform gaming experiences. Leveraging Playtech’s robust technology in tandem with SkillOnNet’s extensive operational capabilities, the companies continue to enhance their synergy through ongoing advancements and product integration.

Source: SkillOnNet and Playtech Expand Multi-Market Deal, lcb.org, March 18, 2026.

By GamesAndCasino