Pragmatic Play Unveils Strategy for 2026 at ICE Barcelona

Pragmatic Play is set to outline its strategic vision for 2026 at the ICE Barcelona event, marking a significant opportunity to articulate how it plans to expand its reach across various product verticals. The iGaming provider will present a comprehensive roadmap that includes advancements in slots, live casino offerings, arcade games, promotional tools, and sportsbook extensions.

These developments are reflective of the strategic shifts the company has implemented over the past year. This participation builds on a landmark year in 2025, during which Pragmatic Play launched over 100 network slots, expanded its game show offerings, and ventured into the arcade sector.

Expansive Exhibition at ICE Barcelona

Pragmatic Play will occupy a substantial exhibition space at ICE Barcelona, utilizing stands 2P30, 2P50, and 2P70 to create an area over 1,750 square meters. This setup includes around 100 screens, utilizing more than 150 million pixels, with two prominent large-format displays.

This configuration allows visitors to seamlessly experience the company's broad range of offerings without the need to segregate them into distinct categories. The aesthetic of the space is enhanced by a one-tonne candy-themed installation and a specialized zone dedicated to Pragmatic Play Sports, featuring football memorabilia. This design aims to entice attendees and underscore the entertainment value inherent in their products, as well as the expanding sportsbook capabilities of the company.

Key Innovations in Products and Services

A significant focus of Pragmatic Play's showcase will be on its progressive slot titles, including Jelly Express and Sugar Rush Super Scatter, which serve to broaden their sweet-themed portfolio. The exhibition will also highlight the Joker's Jewels Hold & Spin, and Zeus vs Hades – Gods of War 250 slots, continuing the company's popular franchises.

On the live casino front, Pragmatic Play remains heavily invested, having introduced over 150 live dealer tables in the past year with 55 localized versions suited to specific markets. New studios in Serbia and Colombia have employed Smart Studio technology to provide operators with more than 800 personalized tables.

Looking to 2026, Pragmatic Play plans to launch a new live casino studio in Brazil, while featuring innovative titles like Gates of Olympus Roulette, Color Game Bonanza, and Flow Blackjack at ICE Barcelona.

In addition to these offerings, Pragmatic Play's arcade suite will include dynamic games such as Plinko+ and Chicken+, designed to captivate with their straightforward yet engaging cash-out mechanics. Their popular promotion, Drops & Wins, will continue, boasting a total prize pool of up to €25,000,000 across Weekly Wheel Drops and Daily Tournaments.

Additionally, Pragmatic Play Sports will shine a spotlight on its sportsbook operations, featuring a standout Q&A session with football legend Clarence Seedorf, hosted by Sky Sports presenter Polly James on Monday, June 19th, at 2 PM.

Source: Pragmatic Play Uses Ice Barcelona To Frame 2026 Strategy, lcb.org, January 20, 2026.

By GamesAndCasino