Pragmatic Play Enhances Brazil Presence with EstrelaBet Collaboration

Pragmatic Play has taken a significant step in the Brazilian market by deepening its partnership with local gaming platform EstrelaBet. This collaboration is intended to bring a slew of specialized Live Casino offerings tailored for the Brazilian audience, representing a strategic move by Pragmatic Play to boost regional gaming experiences.

Introducing Customized Gaming Solutions

Central to this partnership is the deployment of Pragmatic Play's innovative Smart Studio solution, which allows for high customization and flexibility in Live Casino setups. This technology enables EstrelaBet to offer localized gaming experiences that are flexibly designed to meet regional preferences and aesthetics. Under the expanded agreement, EstrelaBet's portfolio will now include new additionals; blackjack and roulette variants favored by players, and notably, the newly launched title Blackjack X. These enhancements aim to diversify and enrich the offerings, capturing varying player interests across the region.

Implications for Brazil's iGaming Evolution

The strategic expansion in Brazil with EstrelaBet is poised to significantly impact the local gaming market. It aligns with broader iGaming trends focusing on regional customization and advanced technological integration. This move benefits EstrelaBet and fortifies the growth prospective of Brazil’s iGaming sector, projecting Pragmatic Play as a pivotal player in this arena.

"Expanding the relationship with EstrelaBet to deliver further customized titles for their customer base in Brazil is a great achievement for Pragmatic Play, and will allow the company to create more Live Casino content localized for its casino brand," stated Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play.

Additionally, Fellipe Fraga, Chief Business Officer at EstrelaBet, expressed excitement about the partnership, stating, "We are excited to work together with Pragmatic Play to deliver more bespoke dedicated studio content, where we can showcase our Blackjack, Roulette and other Live Casino titles. The partnership marks a new chapter in our shared commitment to delivering unparalleled gaming experiences and we're thrilled to be offering this exclusive new content to our players."

Source:

''PRAGMATIC PLAY DELIVERS FURTHER CUSTOMISED LIVE CASINO CONTENT FOR ESTRELABET'', pragmaticplay.com, July 18, 2024.

 

By GamesAndCasino