Pragmatic Play Continues Latin American Market Expansion by Signing Deal with Multinational Operator Codere

Game and platform developer and casino supplier, Pragmatic Play, has announced a new partnership that will help it extend its reach in the Latin American market.

The new partner in question is Codere, one of the largest casino operators in Span and Latin America.

Pragmatic Play has now gone live with their bingo, live casino, and slots offerings in Argentina, Mexico, Colombia, Panama, Uruguay and Brazil where the company manages 57,300 gaming machines, 148 gaming halls, 7,659 betting locations, 4 racetracks and a host of online gambling sites.

Conquering the Latin American Market

This partnership is a continuation…

…of the company’s efforts to crack the lucrative LatAm market. In July, they have signed a deal with Wplay.co, that let them enter the recently regulated Colombian market.

Wplay.co is one of the biggest online gambling operators in Colombia.

Under the terms of the deals, both companies have gained access to Pragmatic’s extensive catalog of games which include popular titles like John Hunter and the Aztec Treasure, Mustang Gold, Sweet Bonanza, and Wolf Gold.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said

“We’re delighted to have signed this agreement with Codere, who are one of the largest operators in Spain and Latin America.

“We are always looking to develop in regulated markets and are excited to further expand into these promising territories.”

Erez Leket, Product Manager at Codere, added to these comments by praising the developer…

…for having a “reputation for delivering top-tier casino content” and how the operator is “thrilled to be able to offer its portfolio to our customers.”

“Innovative content is always important, and Pragmatic Play consistently pushes the boundaries of innovation with incredible outcomes. We look forward to a long and fruitful partnership with them.”, Mr. Leket concluded.

Hot Chilli, Hotter Partnerships

Aside from making strides in new markets, the developer has also kept up their release schedule with Hot Chilli, a totally hot take on classic 3x3 slots which features quirky graphics including food-based symbols and a hotpot made out of gold guarded by a dragon.

A veritable feast for punters looking for that classic vibe and sizzling gameplay.

On the business front…

…the company has signed with a multi-market casino operator, PlayFortuna, and with relative new-comer, Betzest.

Betzest is a casino that has been experiencing massive growth since its launch in 2018 and company representatives were “excited to continue modernization efforts with the launch of Pragmatic Play.”

About the Companies

Codere Group is a leading Spanish multinational company in the gaming sector in Europe and Latin America. They operate a large number of gaming machines, gaming halls, and similar venues across the markets they operate in.

Established over 30 years ago, it is a leader in the markets where it does business being the biggest bingo hall operator in Mexico and the biggest gaming sector operator in Buenos Aires.

Pragmatic is a developer and casino content supplier known for their slots and for their live casino offerings which are filmed in 4K ultra-high-definition and feature professional dealers.

Source: “PRAGMATIC PLAY EXTENDS LATAM REACH WITH CODERE”. Pragmatic Play. August 16, 2019.

By Nikola Djordjevic