Pragmatic Play Bolsters South African Market Presence with Key Partnership

Pragmatic Play, a significant provider of content for the iGaming industry, is solidifying its presence in South Africa through a strategic partnership with SuperSportBet. This collaboration marks an important step in Pragmatic Play's expansion strategy, integrating its popular slots portfolio into the online platform of SuperSportBet. Players in the region will now have access to an array of popular games, including favorites like Gates of Olympus and Sweet Bonanza. SuperSportBet, which kicked off its operations in January 2024, is a creation of the KingMakers Group, a known entity in Africa’s sports betting and digital entertainment segments. This merger is poised to enhance both companies' offerings, setting the stage for remarkable growth and player engagement in the South African market.

Leveraging Premium Games for Enhanced Player Engagement

The collaboration between Pragmatic Play and SuperSportBet is characterized by a blend of Pragmatic Play’s expanding selection of top-tier games with SuperSportBet’s commitment to delivering high-quality and engaging gaming experiences. This joint venture bolsters Pragmatic Play's stature as a leading provider in global multi-channel markets, facilitating an increased availability of premium gaming content for South African players.

Irina Cornides, Chief Operating Officer at Pragmatic Play, highlighted the potential of this partnership, remarking, "Partnering with SuperSportBet offers an exciting opportunity for Pragmatic Play to deliver unrivaled gaming experiences to more players in South Africa." This collaboration is not only a step forward for Pragmatic Play but also a chance for SuperSportBet to enrich its gaming offerings significantly.

SuperSportBet Enhances iGaming Offerings with New Partnership

For SuperSportBet, this partnership with Pragmatic Play represents a pivotal opportunity to upgrade its iGaming portfolio. The inclusion of Pragmatic Play’s distinguished slots games is a critical move towards enriching its online platform. Grant Greeff, Managing Director at SuperSportBet, expressed his enthusiasm for the partnership, stating, "We are thrilled to integrate Pragmatic Play’s renowned Slots into our portfolio. Its premium content provision will enhance our offering, providing players in South Africa with the very best in iGaming entertainment."

This collaboration is a part of Pragmatic Play’s larger objective to broaden its market reach and solidify its standing in emerging areas like South Africa. With a diverse selection of games and a commitment to superior user experiences, this partnership with SuperSportBet is anticipated to draw more players and elevate SuperSportBet's market standing progressively.

Source: New Collaboration Strengthens Pragmatic Play’s Presence in South Africa, lcb.org, February 24, 2025.

By GamesAndCasino