Playtech Partners with Veikkaus for Finnish Live Casino Launch

Playtech has launched an anticipated Live Casino platform through a partnership with Veikkaus, the Finnish state-owned gambling operator. This venture marks another chapter in the ongoing collaboration between the two companies, which has already covered multiple sectors such as online casino, poker, and retail video lottery terminals (VLTs). With this launch, Playtech solidifies its role in Veikkaus’ operations, offering a fresh gaming dimension to Finnish players. The selection of Playtech as Veikkaus' first Live Casino provider was the result of a competitive and rigorous public procurement process.

This process ensured that Veikkaus collaborated with a partner capable of meeting precise technical and regulatory criteria while maintaining a consistent reputation for innovative live gaming experiences. This win for Playtech reinforces its status as a leading entity in the global gaming industry. To ensure the Live Casino platform's readiness for Finnish players, Playtech and Veikkaus meticulously completed integration and secured the necessary regulatory approvals. This thorough preparation enabled a seamless introduction of the first set of games to the market. Currently, Finnish players have access to various Playtech Live games, with an expanded roster of titles scheduled for future release, keeping the platform vibrant and up-to-date.

Exclusive Game Offerings and Custom Studio

The initial launch of this Live Casino includes Playtech's well-known network offerings. Titles like Mega Fire Blaze Roulette are available, alongside exciting game shows such as Adventures Beyond Wonderland, Spin a Win, and The Greatest Cards Show. Additionally, bespoke tables for Blackjack and Roulette have been introduced, all hosted in a custom-built studio that embodies Veikkaus’ brand identity.

A standout feature of this collaboration is a state-of-the-art studio, created to enhance the gaming experience specifically for Finnish users. This facility not only mirrors Veikkaus’ visual branding but also includes Finnish-speaking dealers, ensuring that the players have a connection that resonates with their cultural context. These dealers exemplify Veikkaus’ brand values, creating a familiar and engaging environment for local players.

Fredrik Sylvander, Commercial Director at Playtech, shared his excitement over the launch: “We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership. We take pride in supporting Veikkaus in delivering a premium live gaming experience through our state-of-the-art studio and exclusive game offerings. Leveraging our expertise and market knowledge, we have crafted a tailored Live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers. We are excited to have started this new chapter and to continue supporting Veikkaus in achieving their vision in Live casino.”

This partnership demonstrates a strategic enhancement for both companies; it strengthens Playtech’s presence in the Finnish market, while Veikkaus expands its gaming repertoire with a Live Casino offering.

Enhancing Finnish Gaming Experiences

As Playtech and Veikkaus continue to introduce new titles to the platform, Finnish players can anticipate a continuous stream of innovations and enhanced entertainment options. This development highlights Veikkaus’ commitment to delivering high-quality gaming experiences. This collaboration showcases the dedication of both Playtech and Veikkaus to providing enriching and captivating content tailored for the Finnish audience. With more games slated for release in the coming months, players are poised to enjoy an evolving suite of exciting new experiences. By choosing Playtech, Veikkaus ensures that its platform remains dynamic and engaging, meeting the demands of its audience and adapting to their ever-evolving preferences. The Live Casino launch is but a beginning—a foundation for ongoing innovation aimed at captivating Finnish players and providing them with a superior gaming journey.

Source: Playtech Partners with Veikkaus to Launch Live Casino, lcb.org, December 9, 2024.

By GamesAndCasino