Peter & Sons Teams Up with Octavian Lab to Enter Italian Market

Game developer Peter & Sons has embarked on a significant venture by establishing a strategic partnership with the Italian software provider Octavian Lab. This collaboration marks a pivotal step in Peter & Sons' expansion plans within the Italian gaming sector. Based in Barcelona, the award-winning game studio is celebrated for its innovative and unconventional approach to game design. By integrating its content into Octavian Lab’s platform, Peter & Sons aims to reach a broader audience and solidify its presence in an ever-growing market.

Octavian Lab, headquartered in Rome, has built a reputation as a leading software provider to some of the most prestigious gaming operators in Italy. Its distinguished clientele includes major industry players like Entain's Eurobet, Snaitech, Sisal, and Betfair. Recently honored as the "Best Aggregator of the Year" at the EGR Italy Awards 2024, Octavian Lab is known for its reliability and strong influence in the Italian gaming landscape. This makes it an esteemed partner for Peter & Sons as they venture into new market opportunities.

Milestone Collaboration with Eurobet

In the initial phase of their partnership, Peter & Sons' games were successfully launched on Eurobet, one of Italy's most prominent gaming brands. Eurobet, established in 1995 and a pioneer in the digital betting space since 1999, has firmly established itself as a trusted name in both offline and online sports betting. The alliance with Peter & Sons underscores the growing popularity of the developer's unique games within a market that has seen tremendous growth over the past seven years.

Yann Bautista, Founder and Commercial Director at Peter & Sons, expressed the significance of this collaboration by stating, "Our games have already proved popular in Italy, so to move forward with a really big player like Octavian Lab was the next logical step. Italy is a very exciting market that has doubled in size over the last seven years, and we're thrilled to increase our reach significantly through this deal."

Since its inception in 2019, Peter & Sons has been at the forefront of transforming the gaming landscape, focusing on storytelling, visual design, and engaging gameplay. The studio draws inspiration from an array of sources, including comic books and science fiction, which has resulted in the development of visually striking and unique slot games. This creative prowess has earned the company multiple accolades, including the title of "Best New Slots Developer of The Year" at the MiGEA Malta iGaming Excellence Awards 2024.

Future Prospects and Industry Impact

Emanuele Nocentelli, CEO of Octavian Lab, voiced his enthusiasm for the collaboration, emphasizing how the partnership with Peter & Sons aligns with their goal to provide leading-edge content to some of Italy's top gaming companies. He remarked, "Our platform powers some of the biggest names in Italian gaming, and that means we always want leading-edge content. Peter & Sons are a breath of fresh air. There’s no one reimagining casino gaming quite like Peter & Sons, and the result is a portfolio of inventive and unparalleled games that have a unique power to delight."

With Octavian Lab’s robust platform and strong network of operators, Peter & Sons is expected to gain substantial visibility and access to a larger audience in the Italian market. This partnership not only consolidates Peter & Sons' status as an industry innovator but also highlights the increasing demand for creative and unique gaming content in Italy. As the Italian market continues to mature, this collaboration signals promising prospects for both companies, with players gaining access to an ever-expanding library of inventive and entertaining games.

Source: "New Partnership Expands Peter & Sons' Reach in Italy", lcb.org, November 20, 2024.