Nina Drama Joins Spribe as Aviator Brand Ambassador

Social media sensation and UFC interviewer Nina Drama, officially known as Nina-Marie Daniele, has embarked on an exciting journey with SPRIBE by becoming the latest brand ambassador for their highly successful crash game, Aviator. This collaboration unites two dynamic players in the realm of digital entertainment: a fearless content creator known for her bold interviews and a groundbreaking game that is reshaping the landscape of online casinos. Nina Drama has firmly established her presence in the mixed martial arts community, becoming a well-known figure with her distinctive and unrestrained interview style. Her engaging and energetic content has amassed a considerable following, totaling over 14 million fans across various social media platforms. She regularly features top-level UFC athletes, among whom are fellow Aviator ambassadors Merab Dvalishvili and Alex Pereira.

The Intersection of Humor and Combat Sports

Nina Drama's vibrant personality and comedic flair have made her a standout in the UFC media landscape. Her rare blend of humor and sincere engagement with fighters has won her fans not just among the audience but also within the athlete community. SPRIBE’s decision to partner with her aligns seamlessly with their ambition to elevate Aviator to new heights among avid, thrill-seeking players. Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, expressed his enthusiasm for the collaboration, stating, “Nina has captivated audiences with her sharp humor, confident charm, and unfiltered interview style—a perfect match for the high-energy world of Aviator.” SPRIBE anticipates that the creative campaigns Nina will lead as an ambassador will make a strong impact, especially among Millennials and Gen Z players who are already drawn to Aviator's excitement and novelty.

Leveraging Influencer Power for Strategic Growth

This announcement is an integral part of SPRIBE's broader marketing strategy, building on their extensive promotional efforts that include a multi-year, multi-million-dollar collaboration with the UFC. This partnership grants Aviator prominent exposure at esteemed UFC Pay-Per-View and Fight Night events, where branding appears inside the famed Octagon and during live broadcasts. The visibility this partnership offers, combined with the high-profile endorsement by influencers like Nina Drama, bolsters SPRIBE's overarching goal of expanding Aviator's reach to an even wider audience. Nina herself is enthusiastic about the job, stating, “Playing Aviator is so much fun and I know my audience will love it too!” She is excited to create exciting, relatable, and viral content in collaboration with fellow ambassadors like UFC stars Merab Dvalishvili and Alex Pereira, helping to promote Aviator around the world. Debuting in 2018, SPRIBE quickly left a mark on the iGaming industry with their innovative crash game format. Aviator, their flagship game, attracts over 10 million active users monthly and is available through over 2,000 online casino operators globally. The game's speedy rounds, interactive elements, and social functionalities have made it a hit among digital-savvy players. With the addition of Nina Drama, SPRIBE looks to deepen its penetration within this key demographic, bringing the electrifying Aviator experience to life across various digital platforms. Source: “SPRIBE names UFC content creator Nina Drama as latest Aviator brand ambassador”, Press Release, August 26, 2025. By GamesAndCasino