UFC Star Johnny Walker Champions SPRIBE's Aviator Game

SPRIBE, the creator of the hugely popular crash game Aviator, has expanded its list of brand ambassadors with the inclusion of UFC star Johnny Walker. Known for his dynamic presence, Walker is set to elevate Aviator's profile among UFC followers worldwide.

Enhancing Collaborations with UFC Talent

The alliance with Johnny Walker represents a strengthening of SPRIBE's ties with UFC personalities. Before Walker, SPRIBE had recruited UFC light heavyweight champion Alex Pereira and bantamweight contender Merab Dvalishvili, underlining a targeted strategy to engage the UFC fanbase. Through association with UFC events, including Pay Per Views and Fight Nights, Aviator gains enhanced exposure to the UFC's vast audience, crucially boosting brand awareness, particularly in Brazil where Walker shines as a leading figure.

Launched in 201 and boasting over 12 million monthly players, Aviator intrigues with its gameplay, where players predict and cash out before the multiplier crashes, making timing and risk assessment crucial. Additionally, its multiplayer features allow for an engaging social interaction among participants, further magnifying its appeal.

Strategic Endorsement by Johnny Walker

Incorporating Johnny Walker as a brand ambassador is a strategic move by SPRIBE. Leveraging Walker’s widespread popularity, SPRIBE aims to broaden the game's appeal and confirm its status as a top crash game globally. The partnership underscores the game's thrilling nature and its alignment with the dynamic UFC fan’s interests.

Giorgi Tsutskiridze, CCO at SPRIBE, expressed enthusiasm about the partnership's success, particularly in penetrating the Brazilian market, a key area for Aviator, "Our partnership with UFC is proving to be a huge success, in particular the ambassador fund that we have set up. Athletes such as Johnny have a massive following in our core markets and this particular deal allows us to make further inroads into Brazil. Aviator delivers the fast-paced, high-octane action that UFC fans enjoy and with Johnny onboard, we can make more players aware of the game and the explosive gameplay it has to offer."

Johnny Walker also shared his excitement about promoting Aviator, equating the game's excitement to the thrill of a UFC match: 'Aviator offers the same thrills as stepping into the octagon and going face to face with your opponent. This is a gripping game and I'm delighted to be helping to promote it to players in my home country of Brazil.'

Source:

''SPRIBE adds Johnny Walker to its roster of UFC brand ambassadors''. Press Release. June 12, 2024.

By GamesAndCasino