Harbhajan Singh Joins Aviator as Brand Ambassador

SPRIBE, the creative force behind the immensely popular crash game Aviator, has proudly announced a partnership with Indian cricket icon Harbhajan Singh, naming him as its latest brand ambassador. This collaboration, set for one year, aims to enhance the visibility and influence of Aviator across India, a region where the game already commands a strong and expanding following. Harbhajan Singh, a celebrated figure in Indian cricket lore, is now poised to channel his influence into increasing the game's reach. Aviator, currently the world's leading crash game, is played by over 50 million users monthly, and Singh's efforts will be pivotal in advancing major marketing initiatives to bolster Aviator's presence among Indian gamers and more. SPRIBE's strategy involves leveraging Singh's widespread recognition and deep-rooted rapport with the Indian audience to scale even greater heights in Aviator's success.

Aviator Expands with Harbhajan's Influence

SPRIBE views Harbhajan Singh as a key asset in its expansion strategy, capitalizing on his athletic fame and cultural influence. Aside from his cricketing accolades, Singh has evolved into roles as a sports analyst, actor, and philanthropist, endeavors that contribute significantly to his stature. "We are excited to welcome Harbhajan to our growing roster of brand ambassadors and to work together on some thrilling campaigns over the coming months," said Giorgi Tsutskiridze, CCO at SPRIBE. "Harbhajan is renowned for his explosive spinning and high-octane play, something that those who play Aviator can experience for themselves. This is what makes our partnership such a strong one, and we look forward to making more players across India aware of the edge-of-your-seat excitement that Aviator provides." As one of India's most decorated spin bowlers, Singh was instrumental in achieving momentous triumphs for the country, including the 2007 T20 World Cup and 2011 ICC Cricket World Cup victories. His involvement with leading Indian Premier League franchises such as Mumbai Indians and Chennai Super Kings further augmented his legacy.

Cricketer’s Engagement Fuels Aviator's Growth

Harbhajan Singh's new role with SPRIBE seeks to translate his cricket intensity into the digital gaming sphere. "I’m excited to represent Aviator as its brand ambassador and bring this thrilling game to my fans," said Singh. "The rush of playing Aviator feels almost like being on the pitch, bowling at my best against the world’s top players. SPRIBE has planned some fantastic campaigns that I’m eager to see come to life in the coming months. This partnership has great potential, and I believe it will help Aviator soar to new heights in India and beyond." With Singh's inclusion, the Aviator ambassador line-up is further strengthened, joining Suresh Raina and Yuzvendra Chahal who are also active in advocating for Aviator within the Indian gaming milieu. Aviator's momentum within India mirrors a wider global trend, as evidenced by more than 400,000 bets placed every minute on over 5,500 operator platforms globally. This latest initiative by SPRIBE underscores its commitment to engaging local markets effectively, positioning cricket legends such as Singh at the forefront to spearhead this expansion drive. Source: “SPRIBE announces Indian cricket icon Harbhajan Singh as Aviator brand ambassador”, linkedin.com, “Spribe”. Jul 16, 2025. By GamesAndCasino