UFC's Diego Lopes Joins Aviator as Brand Ambassador

UFC featherweight sensation Diego Lopes da Silva has officially joined forces with Aviator, the world's leading crash game, as their latest brand ambassador. Aviator, which boasts over 60 million active players each month and processes 400,000 bets every minute across 5,500 online casinos, is leveraging the rising fame of Lopes to expand its influence and presence in the competitive online gaming industry.

A Year-Long Strategic Alliance

This strategic partnership is set to last for an entire year, focusing mainly on promotional campaigns targeting Lopes' home country of Brazil. Both Aviator and Lopes have a massive fan base in Brazil, providing a strategic advantage for expanding the game’s visibility. Aviator's parent company, SPRIBE, initially made connections with the UFC back in 2023 and has since been expanding its network of ambassadors, with Lopes being the latest addition following his notable victory against Jean Silver at UFC Fight Night 259.

Enhancing Brand Recognition Through Sports Partnerships

By including Diego Lopes in their ambassador lineup, Aviator enhances its marketing strategy by aligning with prominent UFC fighters like Arman Tsarukyan, Alex Pereira, Johnny Walker, and Merab Dvalishvili. This partnership goes beyond combat sports; Aviator was also named the official crash game of AC Milan in 2024, illustrating its versatility in different sports domains. With the Brazilian market identified as a key area for growth, appointing Lopes signifies SPRIBE's commitment to strengthening its foothold in the region. This collaboration aims to bring the adrenaline and high stakes of UFC into the dynamic world of online gaming, providing fans with engaging experiences. Source: “UFC fighter Diego Lopes named as Aviator brand ambassador”, Press Release, September 29, 2025]. By GamesAndCasino