DWG and Bluberi Unite to Reimagine Casino Gameplay

In a significant move that promises to reshape the iGaming industry, Design Works Gaming (DWG) and Bluberi Gaming have announced a strategic partnership. This collaboration is set to blend DWG's innovative LuckyTap™ mechanic with Bluberi's renowned titles, including the fan-favorite Devil's Lock™. The alliance aims to bring a fresh wave of excitement and engagement to casino gaming, leveraging the strengths of both companies to create a new standard in digital entertainment.

Combining Innovation with Beloved Games

DWG has established itself as a leader in the gaming sector with its engaging and visually appealing games, all driven by the proprietary LuckyTap™ feature. This mechanic has proven to be a hit among players across various markets, propelling DWG to the forefront of game performance charts. On the other hand, Bluberi is celebrated for its bold and innovative approach to game development.

With titles like Devil's Lock™, Bluberi has cultivated a dedicated fan base and secured a unique position in the casino gaming market. The synergy between DWG's cutting-edge technology and Bluberi's iconic games is expected to produce unforgettable gaming experiences.

The Birth of a Game-Changing Partnership

The idea for this partnership was sparked during a team outing at a casino, as shared by Troy Zurawski, founder and CEO of DWG. “Devil's Lock has always topped our favorites list when we hit the casino floor as a team. And just a few months ago, as we were trying our luck with the Devil, inspiration struck. We knew we could turn up the heat and reimagine this fan-favorite as a high-voltage LuckyTap™,” he explained. “Bluberi brings the legendary IP, and we bring the power of LuckyTap™.” This collaboration represents a pivotal shift for both companies, focusing on daring innovation and creative synergy. The integration of DWG's dynamic gameplay technology with Bluberi's cherished intellectual property is a significant step forward in their digital gaming strategies.

Scott Richards, Bluberi's VP of Commercial Strategy, emphasized the importance of this partnership in advancing their digital ambitions: “Partnering with Design Works Gaming marks a new milestone in iGaming for Bluberi's iGaming strategy. DWG's LuckyTap™ is a proven game-changing technology that pushes boundaries and resonates with Bluberi's approach to developing unique gaming experiences. Our teams share a passion for pushing boundaries and delivering unforgettable player experiences. We can't wait to unveil what we're creating together.”

As DWG and Bluberi work together to redefine casino gaming, their partnership exemplifies how creative alignment can unlock new levels of entertainment and engagement within the iGaming world. With a shared commitment to innovation, players can anticipate a series of fresh, unconventional content that breaks away from traditional gaming norms. The companies are already in the process of combining their talents, with future releases expected to showcase a mix of mischievous storytelling and dynamic gameplay.

Source: DWG and Bluberi Unite to Reimagine Casino Gameplay, lcb.org, May 9, 2025.

By GamesAndCasino