BETER Gains Approval to Launch Setka Cup in Illinois

BETER has recently achieved a significant milestone by obtaining regulatory approval to introduce its Setka Cup table tennis product within Illinois. This approval, granted by the Illinois Gaming Board, allows BETER to expand its reach in the US market by offering its unique table tennis content to licensed operators across the state. Illinois now joins Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, and North Carolina, making it the eighth US state to embrace BETER’s Setka Cup. The Illinois Gaming Board is known for overseeing casino gambling, sports wagering, and video gaming within the state. BETER's newly secured authorization enables local operators to access exclusive Setka Cup products, including live streaming and real-time data feeds, thus enhancing the state's sports betting offerings. Already, the content is accessible to Illinois bettors through bet365, a prominent operator partnered with BETER. Future plans include further operator integrations to bolster market penetration.

Setka Cup: Deepening the US Betting Market

Setka Cup offers a thrilling product that focuses on fast-paced table tennis events, forming part of BETER’s wide-ranging sports portfolio. The introduction of this product in Illinois is expected to bolster betting opportunities by supporting around-the-clock wagering options. Across its operations globally, BETER organizes more than 700,000 esports and sports events annually. These events are augmented with live streaming, live data, and tailored betting odds, providing up to 50 market options. The company has reported that its content allows operators to achieve an average profit margin exceeding 7.5%. Beyond the Setka Cup, BETER’s extensive sports portfolio includes the BSKT Cup, a renowned basketball competition, and its ESportsBattle tournaments feature various electronic sports such as eFootball and eTennis.

BETER's Strategic US Growth and Integrity Commitment

Gal Ehrlich, CEO of BETER, emphasized the company’s strategic growth, stating, “Entering Illinois is another significant step in our US expansion and reinforces BETER’s position as a leading provider of fast-betting content in the world’s most exciting sports wagering market." BETER is not only progressing by adding states like Illinois to its list of approved jurisdictions but also looks to secure additional approvals in other critical states within the US. Valeriia Tarchynska, the company’s Chief Legal Officer, expressed equally optimistic views, noting, "Securing approval from the Illinois Gaming Board is a testament to the rigorous regulatory work our team undertakes in every jurisdiction we enter." She highlighted the company’s deep commitment to aligning with each state's regulatory framework, which remains a non-negotiable aspect of its strategic plan. A commitment to maintaining integrity is central to BETER’s operations, with the company’s Integrity team ensuring fair play through continuous monitoring and close collaboration with entities like the International Betting Integrity Association (IBIA) and the Esports Integrity Commission (ESIC). This latest approval comes as BETER prepares for its debut exhibition at the SBC Summit Americas, where the company will showcase its products from June 9-11 at Stand 813. Source: Source: “BETER expands US footprint with Illinois approval”, Press Release, Jun 2, 2026. By GamesAndCasino