BETER Expands Setka Cup to Indiana and Iowa

BETER's momentum in the U.S. regulated sports betting markets reached a new peak, as the company secured essential approvals to introduce its Setka Cup table tennis events in Indiana and Iowa. This move represents more than just reaching a single milestone; instead, it expands BETER's operational landscape, tapping into regions with increasing appetite for rapid sports betting experiences.

Regulatory Approval Opens New Markets

Both the Indiana Gaming Commission and the Iowa Racing and Gaming Commission have authorized BETER to provide licensed operators with live Setka Cup data feeds and streams. This authorization allows bettors in these states access to fast-paced table tennis matches that are the cornerstone of BETER's global offerings. Following these regulatory achievements, bet365 has already started to stream Setka Cup events in Indiana and Iowa. As an early adopter of BETER’s content, bet365 also launched these events in Colorado and New Jersey, solidifying its status as a leader in broadcasting this high-speed betting content.

Strategic Growth Driven by Legal Expertise

BETER's operation is powered by a continuous production engine that generates over 700,000 events annually across its sports and esports categories. These competitions come with real-time stats, constant live videos, and as many as fifty betting markets per event. The company claims an operator margin average above 7.5%, highlighting the commercial viability of its quick-paced format. The Setka Cup is at the heart of this ecosystem, alongside BSKT Cup basketball, Padel tennis, and comprehensive coverage of official cricket tournaments globally. The robust esports lineup is spearheaded by ESportsBattle, which includes eFootball, eBasketball, eHockey, and eTennis tournaments. CEO Gal Ehrlich articulated the importance of these market entries: "Securing approvals in Indiana and Iowa marks another important milestone in our expansion across the US, a market where we are already seeing strong demand for our fast-betting content, particularly the Setka Cup." Behind BETER's success in the U.S. is a meticulous regulatory strategy developed by BETER's in-house legal experts. Chief Legal Officer Valeriia Tarchynska noted that securing these approvals is part of a larger plan. “Gaining approvals in Indiana and Iowa represents another step forward in our broader US strategy and highlights the efficiency and expertise of our legal team in navigating complex regulatory frameworks,” she explained. As BETER activates its operations in Indiana and Iowa, it continues to affirm its stance as a rapidly scaling supplier within tightly regulated digital betting markets, poised for further growth as new states become available for expansion. Source: “BETER secures approvals in Indiana and Iowa”, Press Release, November 13, 2025]. By GamesAndCasino