North Carolina Welcomes BETER's Setka Cup Table Tennis Product

North Carolina has opened its doors to BETER's sports wagering content, marking a significant development for the Setka Cup table tennis tournaments in the U.S. regulated market. The North Carolina State Lottery Commission has granted approval, increasing the tally of U.S. states where BETER operates to six. This expansion includes New Jersey, Florida, Indiana, Iowa, and Colorado. With this authorization, BETER can now deliver its Setka Cup product, complete with live streaming and real-time data, to operators within North Carolina. This marks the first time such an offering is available in the state, promising to enhance the options available to licensed operators, while expanding BETER's presence in the U.S. betting landscape.

Introduction of Setka Cup Through Existing Partnerships

The Setka Cup is already accessible to North Carolina bettors via bet365, a dedicated partner of BETER. This initial launch paves the way for further operator rollouts anticipated soon, which would extend the availability of BETER's products across multiple wagering platforms in the state. The Setka Cup is designed for frequent table tennis matches that cater to in-play betting, allowing participants to immerse themselves in real-time play. This approval enables BETER to integrate live video coverage, real-time data feeds, and comprehensive odds into sportsbooks regulated by North Carolina's gaming authorities. This integration is expected to enrich the betting experience for users and provide a broader array of options.

BETER Eyes Broader U.S. Expansion

Beyond the Setka Cup, BETER is renowned for its extensive betting content that spans both esports and traditional sports domains. On an annual basis, the company powers over 700,000 events with live streams, data, and odds available around the clock. Each event can feature up to 50 distinct betting markets, and BETER claims its products consistently achieve margins above standard market averages. Central to BETER's strategy is a commitment to integrity and transparency, with every match closely scrutinized by BETER's Integrity team. This dedication to compliance and fair play has facilitated BETER's approvals in various regulated markets, including their recent entry into North Carolina.\nGal Ehrlich, BETER's CEO, expressed enthusiasm for the company's trajectory in the U.S. market: 'In 2026, BETER has ambitious plans for the US market, where we are already seeing high demand for our fast-betting content across all states we have gone live in over the last couple of months.' \nValeriia Tarchynska, BETER's Chief Legal Officer, highlighted the company's commitment to operating in regulated markets: 'Securing approval to launch in North Carolina is another testament to our commitment to meeting the standards set in regulated markets across the world, including the US.' Looking forward, BETER is focused on expanding their footprint across other states like Ohio, Kentucky, and Arizona as demand for continuous content grows. Source: “BETER enters sixth US state with North Carolina approval”, Press Release, January 13, 2026 By GamesAndCasino