BetCity Enhances Game Selection with Cherry Play Partnership

In an exciting development for the online casino market in the Netherlands, BetCity, a significant player in the nation's gaming industry, has announced an expansion of its gaming portfolio. This expansion comes through a strategic partnership with Cherry Play, an innovative game studio known for its fresh approach to slot game development. The collaboration aims to enhance BetCity's offerings by integrating Cherry Play's dynamic and engaging slot titles, thereby providing their clientele with a broadened gaming experience.

Cherry Play: A Pioneer in Gaming Innovation

Cherry Play, under the leadership of CEO Olga Bajela, has made significant strides in the online gaming arena by introducing a distinctive subscription-based commercial model. This approach sets the company apart from others that typically rely on conventional revenue-sharing models. Rather than following the traditional path, BetCity has entered into a licensing agreement to access Cherry Play's gaming content. Since its inception in December, Cherry Play has been progressively expanding its gaming portfolio. Some of the standout titles include Multi Banks, Super Coin, and the Golden Cherry Jackpot series. These games have already garnered attention from players and are now available to BetCity users.

Cherry Play, leveraging Bragg Gaming's cutting-edge technology stack, ensures that all its games provide seamless gameplay and integration, enhancing user experience across all platforms. Cherry Play is not just resting on its laurels; it is actively eyeing further market expansion beyond Dutch borders. As part of its growth strategy, the company is pursuing licenses in various jurisdictions, aiming to bring its unique blend of high-quality slots and innovative business models to a broader audience. Olga Bajela commented on the partnership expressing her excitement: "BetCity needs no introduction. This is one of the most successful online casino brands in the Netherlands and we are thrilled to see our first run of slot games land in its lobby. Studios live and die on the quality of their games, and that’s why we are committed to producing high-quality slots helped in part by the capabilities of the Bragg Gaming platform. But we also believe there are other areas in need of innovation and that’s why we offer a unique subscription model. We believe this combination of top-notch content and a smart commercial offering makes working with Cherry Play a no-brainer for operators in the Netherlands and soon, beyond."

BetCity's Commitment to Quality and Growth

BetCity, recognized as a leading online casino operator in the Netherlands, has long been committed to providing a wide array of gaming choices—including slots, table games, and live dealer experiences. Known for its user-friendly interface and secure platform, BetCity constantly seeks to expand its catalog in collaboration with top-notch gaming providers. This recent partnership with Cherry Play underscores BetCity's dedication to delivering innovative and high-quality gaming content to its users. By incorporating Cherry Play's unique slot games, BetCity not only enhances its gaming selections but also demonstrates its commitment to maintaining a cutting-edge and diverse gaming environment. This is achieved without compromising on security and responsible gambling measures, ensuring that the player experience remains at the forefront. As BetCity continues to grow and evolve, its focus remains firmly on player satisfaction and market leadership in the Dutch online gambling landscape. The strategic partnership with Cherry Play is a testament to BetCity's ongoing efforts to expand its influence and offerings in the highly competitive gaming market.

Source: BetCity Enhances Game Selection with Cherry Play Partnership, lcb.org, February 2, 2025.