Play'n GO marks a significant milestone as the legendary character Rich Wilde celebrates ten years of adventures in the acclaimed Book of Dead series. Since his introduction in 2016, Rich Wilde has become a staple figure for Play'n GO, symbolizing their dedication to character-driven storytelling combined with captivating gameplay mechanics. Throughout the past decade, this daring archaeologist has ventured into ancient temples, unraveled supernatural enigmas, and navigated the remains of forgotten civilizations, solidifying one of the studio's most iconic intellectual properties. To commemorate a decade of Rich Wilde's explorations, Play'n GO has crafted an extensive campaign that transcends the typical gaming experience, extending the thrill into diverse creative expressions.
An Immersive Anniversary Campaign
In honoring Rich Wilde's milestone, Play'n GO has orchestrated a multifaceted celebration. A central piece of this honoring includes a dramatic sand art installation captured through awe-inspiring drone footage, paying tribute to Wilde's escapades in the Egyptian desert. This initiative is further enriched with a collectible custom brick-built figure, along with cinematic teasers and reflective content that shine a light on the series' pivotal moments. Each element in this campaign underlines the company’s unwavering commitment to narrative consistency and creative depth. The campaign strengthens the connection between Book of Dead and subsequent releases like Tome of Madness, which ventured into more intense thematic elements. Together, these initiatives uphold Rich Wilde as a pivotal character within Play'n GO’s distinguished gaming lineup. Magnus Wallentin, Games Ambassador at Play'n GO, observed: "Rich Wilde helped define a new era for Play'n GO. Ten years on, the character still represents our belief that strong identities and cohesive worlds create lasting player engagement. This celebration honours that legacy – while looking ahead to what comes next." Anticipation builds as the next Rich Wilde adventure is poised to unfold in the coming weeks.
Introducing the Nordic World of "Sails of Riches"
Following the celebration of Rich Wilde, Play'n GO introduces their latest slot, "Sails of Riches," which ventures into a new thematic realm. This Nordic pirate-themed slot immerses players in the tumultuous adventures of Klaus Störtebeker, a notorious privateer from Northern Europe. Players will experience a departure from the sunlit locales of previous titles, engaging instead with storm-laden northern seas, rugged cliffs, and the haunting illumination of midnight waters. As games embark with Klaus and his intrepid crew, they follow the pursuit of crown treasure ships, further intensified by engaging symbols of maps, drums, and treasure chests. The game crafts an atmosphere steeped in realism rather than glamorized piracy, enhanced by the sounds of wooden deck creaks, ominous waves, and the imminent clash with the royal fleet. Lush visuals of shimmering coins against icy backgrounds highlight the game's unique tone, while the looming pirate galleon stands ready for a high-seas confrontation. "Sails of Riches" intends to captivate German and Scandinavian players through its novel narrative, distinctly setting itself apart from the Egyptian adventures of the past. With Rich Wilde’s legacy and this fresh narrative journey, Play'n GO continues to exemplify excellence in immersive storytelling and pioneering design within the realm of online slots. Through these ventures, the studio showcases its relentless pursuit of expanding storytelling boundaries in the gaming industry.
Source:
"Play’n GO Celebrates a decade of Book of Dead with new GO Collect", playngo.com, February 18, 2026
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