• Net Entertainment Enters Bulgaria

    31 December 2016

    Bulgaria flag

    Net Entertainment has made a lot of news in 2016 for entering newly regulated markets. With the year winding down, no one really expected news of yet another entry like this, but they pulled it off. In the last couple of weeks of the year, this company has entered the Bulgarian market thanks to a deal with National Lottery Bulgaria, the single-largest gaming operator in the country.

    Details on This Relationship

    The thing about National Lottery Bulgaria that's going to sound familiar to those who have been following Net Entertainment's business moves is that they have a very serious land-based presence. They've only now gotten into the online casino side of things after the country regulated the industry, and NetEnt is their exclusive partner to this end. It's a great position for this software provider to be in, and it fits right in with their strategy that they have been using all along of only looking to enter into regulated markets.

    Market Position

    For Net Entertainment to gain this position in Bulgaria, it signals that they will essentially dominate that industry unless something major happens. They have the first major entry into the country with the largest operator that has just now switched over to online casino play with a focus on online slots, which they are recognized as being one of the best in the world at. It's pretty simple to see how huge of an advantage they have there now, and it's all a part of their long-term strategy to focus exclusively on regulated markets.

    This strategy has been paying off in a huge way. We've seen them enter many markets like this one in 2016, and they have done well every single time. In fact, they've almost instantly become the market leader in many of the jurisdictions they have entered in the previous 12 months. This is largely because they make such great games and have a full library of titles, but it's also because they are so respected due to their refusal to operate anywhere without a regulated environment. This is the key to their long-term success, and it's something they've been doing for years now that is paying major dividends.

    Sources

    Press Release, NetEnt Games Live in Bulgaria netent.com, December 23, 2016


    Related News

    • 25 June 2017

      Net Entertainment Adds Table Games to Spanish Offering

      Net Entertainment has now had games live in Spain for two years, and they are issuing even more titles available in the form of table games as a way to celebrate and expand even more into the Spanish market. This is a strong move that shows they are doing very well in this particular country with a lot of different operators benefiting from the game release. Details on the Release

      Read full article
    • 22 May 2017

      NetEnt Enters Regulated British Columbia Market

      The laws concerning the regulation of online gambling are somewhat different than those for European countries. For example, virtually all types of online gambling regulation is left up to the different provinces that make up the country. However, not all provinces have regulated the industry, and not all types of gambling are allowed, often according to rules that are, frankly, very weird.

      Read full article
    • 27 March 2017

      NetEnt Announces Diversity Goals for 2020

      Diversity is a hot topic right now, and March is Women's History Month with March 8 being International Women's Day. Net Entertainment took this opportunity to announce certain diversity goals for themselves for the future. It's an interesting approach that they have, and it's one that's sure to get a lot of attention in the industry as a whole. Goals for 2020 by Net Entertainment

      Read full article