An agreement has been reached between Betware and Microgaming where as Betware will now be licensed to sell and market the Microgaming online casino games to lotteries at both the state and national level.
Betware is a gaming and solution services vendor that started in 1996 and based in Iceland. It also has established regional offices in Denmark, Spain, Poland and Canada. The company boasts on its website it is “all a lottery or gaming company needs”. It has been offering gaming solutions to the British Columbia Lottery Corporation since 2004.
Stefán Hrafnkelsson, CEO of Betware said,
“We are very proud and excited to be licensed to sell and market Microgaming’s casino games to growing markets. This agreement significantly expands our product offering, and provides our customers with a great opportunity to leverage on the fantastic success of the Microgaming brand. Ultimately we believe that this venture will not only be beneficial for the state lotteries we service, but for both ourselves and Microgaming too.”
Microgaming is a leading online software provider and is the power behind 120 online casinos and 40 online poker rooms’ offering over 400 games to choose from.
Roger Raatgever, Microgaming’s CEO said this about the new agreement,
“We are delighted to be able to license our casino games to Betware, which is truly a market leader in its field. Betware’s long history in gaming combined with its extensive lottery network will be beneficial in pushing the Microgaming brand into exciting new territories and markets. We look forward to a long and successful working relationship.”
Microgaming has entered into a partnership with DoubleUp Group under which the game provider will distribute its set of games to Doggo Casino. They will integrate the online casino with the leading developer's platform, which enables them access to the most popular games in the industry. DoubleUp Group was established in 2020 and operates from headquarters in the Netherlands. The company has grown fast and now they are working together with the team in Malta.
Microgaming announced a crucial partnership with innovative and young casino brand, On Air Entertainment. With a group of a talented employees, the latter will create innovative live casino content that will change industry standards in the future. The rollout of new content is planned to start with a different customizable online casino game at the beginning of 2022.
Microgaming has expanded its list of gaming providers as the Isle of the Man-based provider, has signed an agreement with Gold Coin Studios. The young studio was established in 2018 and has already launched numerous games on the Microgaming platform such as Arthur's Gold, based on the legendary story of King Arthur, Aquatic Treasures, Bushes Sushi, and The Animals of Africa. It is run by a team of experts who have decades of experience in the online and land-based casino industry.