This week Caesars Interactive Entertainment, the Montreal-based subsidiary of Caesars Entertainment, announced it was designating a social poker development studio to grow its play-for-fun World Series of Poker franchise through its Playtika division. Caesars acquired Playtika in 2011 as a way to broaden its social gaming platform, and now Playtika is responsible for all of CIE’s social and mobile gaming.
The formation of the social poker development studio shows the direction Caesars Interactive wants to take with its World Series of Poker brand: up, out, and everywhere. In fact, CIE is the founding member of ISGC, the International Social Gaming Coalition, a group that formed in May to “act as a voice for the fast-growing industry”. Members also include Zynga, RocketPlay, PlayStudios, and IGT.
The social media development team will be responsibile for improving the features and functionality not only of its World Series of Poker product, but also other free-to-play casino games in the Caesars Entertainment line-up, including slot machines, online bingo, and other table games.
One of the best providers of iGaming products, Habanero, has signed a distribution deal with United Stated based operator Rush Street Interactive (RSI). This partnership will enable the developer to breach the new market for the very first time.
An award-winning game portfolio by NetEnt will now be available in the regulated market in Colombia through the gaming operator, Rush Street Interactive.
After the entry into Switzerland this month...
...Colombia is next on the provider agenda. By signing a deal with Rush Street Interactive LLC regarding market entry earlier this year, a selection of the brand’s popular table games has now been launched with RushBet.co.
Leading casino content supplier, EGT Interactive, has continued to expand in European markets by singing a new content partnership with one of the largest operators in the region.
The operator in question is Betclic and this new agreement will see games from the developer become available across the operator’s network in markets such as Portugal, Sweden, and other .com regulated markets.
EGT Interactive CEO, Todor Zahariev, commented on the deal