In the online casino world, it's really important for operators to be able to keep an ongoing conversation with their players. While it's true that this does allow them to keep players coming back, it also helps them to receive feedback from people who care enough to tell them exactly what they need to do to make their services better. Nektan realizes that this is the case, and they've established the Nektan Marketing Services division to help operators achieve that.
How the Service Works
There are tons of different channels of communication on the Internet, and many of them are ignored by a lot of operators. Nektan wants to give their casino licensees better opportunities to reach out via search engine optimization, social media, affiliate networks, media buys, paid search and other methods. When their operators do well, they do well, and this is all about making themselves more competitive by putting their licensees in a position to give players the best overall experiences possible. A big part of this is that open communication using all of the methods mentioned above and more.
Not a One Size Fits All
Something that Nektan is making sure to address is that this is not a one-size-fits-all solution. Instead, they want to work with their partners on an individual basis to identify strengths that they can capitalize on and weaknesses that they can shore up to do the most they can to improve the situation. It's all about figuring out what works and doesn't work for each individual operator and putting them on a completely customized plan to improve their overall piece of the market.
Implications for Players
What this means for players is that Nektan-powered online casinos are about to get a lot better about listening to what players want and giving it to them. This is the way that the online casino world has always worked because when there's a demand out there by the players, the first company to fill it and get their message out there ultimately gains a massive following. With the Nektan Marketing Services division, they're trying to create this dynamic systematically to build a win-win experience for the operators and the players alike. We could see some exciting stuff come out of this new division of Nektan.