- A New Brand Launched by Esteemed LeoVegas Group


A leading Swedish gaming operator and provider of online casino services, LeoVegas, has officially introduced its second brand – LiveCasino. With this platform, the company is shifting its focus to the live dealer section with the ambition is to take the leading position in the gaming market’s fastest-growing product category.

We are proud and excited to launch on our proprietary technical platform. The team has done a fantastic job of taking the entire Live Casino experience to a whole new level,” comments Gustaf Hagman, LeoVegas’ Group CEO.

Operated by the Team Behind GoGoCasino

The new sister site to LeoVegas online casino has been developed and launched by Brands of Leo which is the Group’s multi-brand unit. All off its operations will be controlled and run by the same team that is behind the GoGoCasino brand.

With the support from LeoVegas’ central organization and proprietary technical platform...

…this site will benefit from the Group’s aggregate strengths in the form of its:

  • Game offering
  • Payment solutions
  • Marketing and compliance
  • Other experience and economies of scale

The main aim of the multi-brand strategy combined with the operator’s proprietary technology is to launch more customized brands in the future. 

Therefore... compliment and diversify the brand portfolio. is now being launched globally in a number of English-speaking countries, and the ambition is to launch in several of the Group’s locally licensed markets going forward. Given our ambition to take a position as the global leader in online casino, it is natural to offer a brand targeted at Live Casino.

We want to create a natural gathering place for everyone who loves playing games such as roulette and blackjack. The brand offers a unique and innovate way to log in and register as a customer. This is industry-first and contributes to it being the best gaming experience in Live Casino,” explained Hagman.

The Live Casino Market and its Unstoppable Growth

The global live casino market is estimated to be worth approximately EUR 5.0 bn this year, according to the analyst’s reports. Strong growth in this segment is mostly due to the popularity of games like roulette and blackjack, which have a high recognition factor from land-based casinos.

As more and more gaming options are shifting online...

...when product innovation has helped broaden the segment might be the most important reason for a positive trajectory the numbers are showing. And they are presenting the average annual growth rate of 27% for the live casino market in the last ten years.

It’s no wonder why many aggregators shift their development to the iGaming’s fastest-growing product category, amongst them the reputable LeoVegas Group. This company has a solid base to triumph in this segment with its new LiveCasino brand since it is powered by top-tier game providers.

They are there to secure only the best gaming experience for LeoVegas players with a refined taste for roulette, baccarat, blackjack and poker, including a refreshing collection of slots. Some of the biggest names are featuring their products at this new platform including Evolution Gaming, NetEnt, Microgaming, Play’n GO, Yggdrasil, Quickspin, Pragmatic Play, and other reputable developers.

With such a strong game lobby...

…powered by the leading gaming suppliers, LiveCasino has a lot of potential to shine in the gambling markets. Platforms run by global LeoVegas Group are amongst the player’s favorites, and the new site with a focus on the live dealer releases have all it takes not to be an exception.

Source: “LeoVegas Launches Livecasino.Com”. LeoVegas Group. May 4, 2020.

By Kristina Vujadinovic