Spinomenal and BetRivers Join Forces in New Jersey

Spinomenal, a notable provider of iGaming content, has recently embarked on a significant partnership with Rush Street Interactive, Inc. (RSI), the entity behind the BetRivers brand. This strategic alliance is set to introduce Spinomenal's extensive game collection to the BetRivers platform in New Jersey, marking a pivotal expansion for Spinomenal in the U.S. market.

Expanding Presence in the U.S. Market

This collaboration with Rush Street Interactive represents a vital step forward for Spinomenal as it seeks to bolster its presence in the highly competitive U.S. gaming market. RSI, known for its innovative approach to online gaming, manages several successful online casino brands, including BetRivers. Through this partnership, Spinomenal's diverse game portfolio, including exclusive titles, will be accessible to BetRivers users in New Jersey, providing them with a broader range of entertainment options.

BetRivers currently operates in multiple U.S. states such as New Jersey, Pennsylvania, Michigan, West Virginia, and Delaware. The focus of this agreement, however, is on New Jersey, where Spinomenal's popular titles like Fortuna De Los Muertos 4 and Buffalo Rampage - Hold & Hit are now available to an expanding player base. This move is expected to enrich BetRivers' already impressive gaming catalog, offering players more choices and enhancing their gaming experience.

Strategic Goals and Mutual Benefits

Lior Shvartz, CEO of Spinomenal, expressed his enthusiasm for the partnership, emphasizing its significance in the company's U.S. expansion strategy. “Partnering with a premier operator such as Rush Street Interactive is the ideal way to bring more of our titles to the New Jersey market via the BetRivers brand. Their players appreciate BetRivers elite gaming experiences, so we trust our games will align well,” Shvartz stated.

Richard Schwartz, CEO of Rush Street Interactive, also expressed excitement about the collaboration. “We are thrilled to offer Spinomenal's games to our players in New Jersey. At BetRivers, we aim to deliver a premier experience to our customers, and partnering with Spinomenal allows us to heighten that experience. We look forward to achieving great success together in the U.S.,” he remarked.

The partnership is in line with Spinomenal's long-term objective to expand its footprint across the United States, a burgeoning market for iGaming. By aligning with a major player like Rush Street Interactive, Spinomenal can utilize BetRivers' established market presence and extensive customer base in various states. This collaboration is the beginning of a promising journey that could lead to further expansions in other regions, setting both companies up for future success in the iGaming industry.

Furthermore, the agreement highlights the growing importance of exclusive content in the iGaming sector. As more operators look to distinguish themselves in the increasingly crowded online casino market, exclusive games are becoming a key differentiator for attracting and retaining players. With exclusive titles such as Fortuna De Los Muertos 4 and Buffalo Rampage, BetRivers is poised to gain a competitive edge, driving player engagement in New Jersey and potentially beyond.

With a shared commitment to providing high-quality gaming experiences, this partnership is poised to significantly contribute to the growth of both Spinomenal's and Rush Street Interactive's presence in the U.S. iGaming market.

Source: Spinomenal Teams Up with BetRivers for New Jersey Expansion, lcb.org, May 6, 2025.

By GamesAndCasino