SOFTSWISS Sportsbook Boosts Esports Presence and Global Expansion

The third quarter of 2024 was marked by significant progress in the esports sector, highlighted in the SOFTSWISS Sportsbook's Q3 analysis. During this time, esports turnover exhibited a remarkable increase, doubling compared to the previous quarter. Additionally, the average bet in cybersports experienced a 17.6% rise quarter-on-quarter. These developments demonstrate a robust and consistent growth trajectory in the field of esports betting.

Other sports also retained strong performances during this period. According to the data, the top five sports categories measured by Gross Gaming Revenue (GGR) upheld their ranking positions, with Football, Tennis, Basketball, Table Tennis, and eFootball leading the pack. Football maintained its supreme position, contributing about 50% of the total GGR. Notably, eFootball has become a favored choice among esports fans, outperforming Counter-Strike 2 for two straight quarters. This trend signifies a heightened interest in eFootball among the esports community.

The report also pinpointed a growing enthusiasm for live betting in the third quarter. The average live bet grew by 10% from the last quarter, and live betting now constitutes a substantial 78.6% of the overall turnover. This suggests that the format continues to drive significant revenue. With this in mind, the SOFTSWISS Sportsbook team is actively enhancing the live betting experience to further capitalize on this trend, aiming at increased operator engagement and profitability.

Positive Betting Metrics and Strategic Promotions

In addition to esports growth, SOFTSWISS observed positive trends in other betting metrics. Throughout the third quarter, there was a 9.7% increase in the average bet across all sports and an 18.7% rise in the number of bets placed. Alongside these improvements, the GGR saw a modest improvement of 1.5% quarter-on-quarter.

One of the keys to maintaining steady betting activity, as noted by SOFTSWISS, has been strategic promotions. These promotional efforts have been particularly effective in sustaining interest and engagement among bettors, especially after extensive events like the UEFA Euro 2024.

This combination of strategic marketing and market analysis continues to sustain growth across the board, ensuring that SOFTSWISS remains at the forefront of the iGaming sector. The company's commitment to providing a superior betting experience, backed by innovative offerings, supports its ongoing success.

International Expansion: Focus on Brazil and South Africa

As part of its global expansion strategy, SOFTSWISS Sportsbook is making strides toward certification in Brazil by collaborating with an authorized testing laboratory. This move aims to extend its presence further within Latin America, tapping into a market with immense potential.

In addition to its Latin American ambitions, SOFTSWISS has introduced a specialized Horse Racing Module in the South African market. This module features over 2,400 races every month and offers customization options for operators, such as race cards, silks, and various betting selections. Such features enable brands to provide personalized experiences that appeal to local players.

Looking ahead, the SOFTSWISS team is getting ready to unveil its eagerly anticipated iGaming Trends Report for 2025. This comprehensive report is founded on data gathered from over 50,000 media sources and insights from industry experts. It covers essential topics such as regulation, marketing techniques, technological advancements, and business growth. Industry professionals are encouraged to register for the report, which promises to provide an in-depth exploration of the trends influencing the iGaming industry.

To culminate a successful year of growth and innovation, SOFTSWISS plans to showcase its complete range of products at the SiGMA Europe event. Event attendees can visit the SOFTSWISS stand to gain insights into the innovations powering the company's expansion, offering numerous opportunities for networking and industry engagement. Source: ''SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024'' Press Release. November 01, 2024. [https://lcb.org/news/softswiss-sportsbook-highlights-growth-in-esports-and-expands-reach-globally] By GamesAndCasino