SOFTSWISS Highlights AI-driven Transformation at Reflect Festival

At the Reflect Festival taking place in Limassol, SOFTSWISS, a leading global entity in iGaming software development, underscored the significant impact of artificial intelligence in reshaping modern business paradigms. Sergey Kastukevich, the company’s Deputy Chief Technology Officer, delivered an insightful keynote titled 'AI and AI Agents in Tech: Lessons on Scaling Innovation for Any Business.' In his speech, Kastukevich elaborated on how rapidly AI has transitioned from being a niche technological advantage to an essential component of business infrastructures. He highlighted, “Today, almost every company talks about using AI, but very few have actually implemented it.” Kastukevich emphasized that embracing AI requires more than just adopting a new tool; it demands a shift in mindset and a comprehensive transformation of core business processes. Once these changes are embraced, the efficiency gains are substantial.

Transformative AI Applications at SOFTSWISS

The keynote brought to light SOFTSWISS's innovative use of AI across its operations. A significant focus was placed on how AI is transforming various workflows and driving improved operational efficiency. At SOFTSWISS, AI systems are integral to their problem-resolution processes. For instance, when a technical dilemma surfaces, the company's AI scans historical data to detect similar past issues and automatically proposes potential solutions. This system not only reduces response times but also liberates technical experts to work on more pressing challenges. Furthermore, AI tools have been effectively woven into SOFTSWISS products themselves. The enhancements include advanced fraud detection systems, which monitor and flag suspicious activities in real-time, and dynamic player segmentation, which is leveraged to tailor offers to individual user behaviors. Additionally, AI-driven assistants are being employed to optimize routine tasks, thus enhancing the overall operational effectiveness for gaming operators.

Cultural Shifts and Industry Recognition

Beyond technical innovations, SOFTSWISS is championing a cultural transformation within the organization. Kastukevich discussed the ongoing efforts to instill a culture that views AI not as a disruptor but as a catalyst for efficiency and innovation. This cultural shift mirrors a broader industry trend, positioning AI as a central element in reimagining business operations and mindsets. Businesses embracing this change, Kastukevich argues, are poised to thrive amidst competitive landscapes. SOFTSWISS's leadership in AI innovation is further validated by Sergey Kastukevich's recognition as CTO of the Year for Europe, the Middle East, and Africa in the Oracle Excellence Awards 2025. This accolade reflects both his strategic vision and SOFTSWISS’s unwavering commitment to pioneering technological advances. Renowned for its groundbreaking contributions, SOFTSWISS has been at the forefront of technological advancements since the inception of the first Bitcoin-friendly online casino system in 2013. Source: “SOFTSWISS Unveils Vision for AI-Powered Business at Reflect Festival 2025”, SoftSwiss Press Release. May 23, 2025. By GamesAndCasino