SOFTSWISS, an industry leader in iGaming innovation, has launched two significant updates to its renowned Game Aggregator platform. These enhancements, a mobile user interface control feature, and a sophisticated AI-driven localization tool, are poised to significantly optimize player engagement. The upgrades are designed to boost user accessibility, catering to the demands of a rapidly growing mobile-first global gaming environment.
The Game Aggregator, which already boasts an impressive selection of over 30,000 games, is now more adept at meeting both operator requirements and player preferences across diverse devices and regions. In an era where mobile gaming continues its fast-paced growth trajectory, these improvements underscore SOFTSWISSâs commitment to staying at the forefront of industry trends. The gaming powerhouse clearly acknowledges the undeniable shift toward mobile-centric gaming experiences, a shift characterized by a 14.9% annual growth rate in mobile gaming, as reported by H2 Gambling Capital, iGBâs primary data partner. By 2024, mobile devices were responsible for 59.5% of betting gross wins and 31.5% in casino games.
Revolutionizing User Interaction and Global Reach
The newly introduced Mobile UX control feature addresses feedback from both players and operators concerning display limitations on mobile platforms. Previously, games defaulted to full-screen mode, often obscuring the vital casino interface, including critical navigation elements like the exit button. With this recent update, operators now have the capability to deactivate the default full-screen setting. This change ensures that the casinoâs brand elements and navigation tools remain consistently accessible, promoting a seamless experience across all devices.
Simultaneously, SOFTSWISS's AI Localization tool revolutionizes content customization on a global scale. Integrated directly into the Game Aggregatorâs back office under a dedicated âLocalisationâ tab, this tool facilitates instant translation of game content into multiple languages. Operators benefit greatly from the ability to edit translations and establish default language preferences by region, thereby substantially reducing the manual workload associated with launching regional campaigns. This localization capability is applicable to both desktop and mobile games, ensuring players receive relevant and context-appropriate content. According to Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, "As SOFTSWISS grows globally, we encounter a wider spectrum of player needs, regulatory frameworks, and device usage patterns. Mobile-first development and localisation have long guided our Game Aggregator strategy. With these updates, we empower our partners to scale faster and deliver more relevant, high-performing experiences."
Pioneering Technology and Future Prospects
With 15 years in the field and a workforce of over 2,000 experts across Malta, Poland, and Georgia, SOFTSWISS continues to be a trailblazer in iGaming technology. Its extensive product range extends from online casino platforms to affiliate systems and jackpot tools. In a notable milestone, the company was the first to develop a Bitcoin-optimized online casino solution back in 2013.
SOFTSWISS is actively preparing for iGB L!VE 2025 in London this July, where it intends to showcase its latest technological advancements and explore new collaborative ventures within the global gaming ecosystem. The event represents an opportunity for the company to not only display its cutting-edge solutions but also to forge strategic partnerships that could shape the future of gaming.
Source:
âSOFTSWISS Enhances UX with Mobile Tools and AI Localisationâ, Press Release, Jun 12, 2025. [https://lcb.org/news/softswiss-unveils-ux-and-localisation-upgrades-to-elevate-mobile-gaming]
Source:
âSOFTSWISS Enhances UX with Mobile Tools and AI Localisationâ, Press Release, Jun 12, 2025. [https://lcb.org/news/softswiss-unveils-ux-and-localisation-upgrades-to-elevate-mobile-gaming]
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GamesAndCasino